• Own day‑to‑day marketing operations for a pod of startup clients (task flow, deadlines, briefs, QA).
• Implement and manage core marketing tools (ad platforms, email, CRM, analytics, landing page builders).
• Set up, launch and monitor campaigns across paid social, search and email, working with specialists and creatives where needed.
• Build, maintain and improve marketing funnels and automations (lead capture, nurture, activation, retention).
• Track and report on KPIs (CAC, CTR, conversion rate, ROAS, LTV proxies, funnel drop‑offs) with clear weekly summaries and recommendations.
• Coordinate briefs and feedback between founders, creatives, media buyers and external vendors to keep projects on time and on spec.
• Create and maintain standard operating procedures (SOPs), playbooks and checklists for repeatable campaigns and launches.
• Run lightweight experiments (A/B tests on ads, landing pages, emails), document learnings and roll out winning variations.
• Support pipeline and sales operations where needed (lead routing, CRM hygiene, list building, attribution checks).
• Stay up to date on platform changes, tools and growth tactics relevant to early‑stage startups.
What success looks like (first 90 days)
• All assigned client accounts have clear funnels mapped, active tracking in place, and a live dashboard of core metrics.
• Weekly reports and stand‑ups run on time with clear actions, owners and deadlines.
• At least a handful of experiments (ads, creatives, landing pages, emails) launched, documented and iterated.
• A basic set of SOPs and templates established for recurring Dominix Agency campaigns and client onboarding.