Increasing sales is not about finding one magic trick; it is about understanding and optimizing the seven core pillars of your business. This course is built around that exact framework. Drawing on over 30 years of experience working with more than 443 businesses, you will learn a structured approach to evaluating and improving your product, price, people, processes, prospects, promotion, and provision. The focus is on giving you a clear, repeatable checklist to identify gaps, get traction on your marketing, and convert more leads.

This Course Offers

• A Complete Framework for Sales Success (The 7 Steps): You will learn to analyze and improve seven key areas: Product, Price, People, Process, Prospects, Promotion, and Provide.
• Practical Insights from 30+ Years of Real-World Experience: The instructor shares lessons learned from working with hundreds of businesses, including both successes and failures.
• Actionable Strategies for Profiling Customers and Converting Leads: You will learn how to understand your prospects, get traction on your marketing, and improve your sales process.
• A Self-Assessment Tool to Identify Your Weak Spots: The 7-step framework acts as a checklist to help you pinpoint exactly where you need to improve.

Why We Love This Course

1. It is structured and easy to follow: The 7-step framework provides a clear, logical way to think about your entire sales and marketing process.
2. It is taught by an instructor with deep, practical experience: Phil Coley shares hard-won lessons from a career that includes both corporate success and rebuilding after business failure.
3. It covers the full spectrum of business operations: From product categorization and pricing strategies to promotion and post-sale follow-up, the course takes a holistic view.
4. Student feedback highlights its practical value: Reviews note the course is very informative, helpful, and provides great knowledge for business owners.

Sales growth is a result of getting many small things right, not just one big thing. This course provides a proven, structured framework to help you diagnose your weaknesses and take action across the seven core pillars of your business. It is backed by a money-back guarantee so you can start closing more sales without risk.

• Business owners and aspiring entrepreneurs who want a structured approach to increasing their sales.
• Sales professionals looking to improve their understanding of the complete sales cycle.
• Marketing professionals who want to align their efforts with a proven sales framework.
• Anyone who wants to learn a practical, step-by-step system for growing a business.

• No prior sales experience is required; the course is free for everyone to learn.
• A willingness to evaluate your business honestly using the 7-step framework is the most important thing to bring.
• A computer or mobile device with internet access is needed to follow the course.

Interested in exploring more business lessons? Check out our full course library to continue building your skills and advancing your learning journey.