Leading a sales team today is completely different than it was a decade ago. Cold calling is dying. Buyers are informed. Traditional push tactics no longer work. This course gives you the complete playbook for modern sales leadership, from hiring top performers and onboarding them effectively to coaching for performance, designing compensation that motivates, and leveraging technology to accelerate revenue. It is designed for VPs of Sales, Chief Revenue Officers, and sales leaders who want to dominate their market.

This Course Offers

• Modern sales hiring and A player identification: Learn how modern sales differ from traditional methods. Identify the five key characteristics of top performing salespeople and create effective scorecards and interview questions. Master proactive sourcing on LinkedIn and through team referrals.
• Sales onboarding, training, and skill development: Learn how to adapt new hires quickly through structured onboarding. Build training programs that turn average performers into superstars, then master the art of performance based coaching to achieve measurable improvements.
• Motivation, compensation, and sales force management: Design compensation systems that truly motivate your team. Learn to manage sales force performance, nurture sales leaders, and create a culture of accountability and achievement.
• Lead generation, conversion, and technology acceleration: Generate and convert leads using modern, customer centric techniques. Collaborate effectively with marketing, harness tools and technology to streamline the sales process, organize experiments to boost conversion rates, and future proof your sales team.

Why We Love This Course

1. It covers the full lifecycle of sales leadership from hiring to closing. Many sales management courses focus only on coaching or only on strategy. This one covers hiring, onboarding, training, coaching, compensation, lead generation, technology, experimentation, and future trends. No gaps.
2. The resource pack is exceptionally practical. With 6 hours of video, 16 downloadable resources, one article, and a role play scenario, you receive scorecard frameworks, interview questions, onboarding templates, compensation models, and experiment case studies. One student review noted the step by step guides and video examples made complex concepts easy to apply, and the hiring strategies, especially the scorecard framework, helped identify top talent.
3. The instructor brings massive scale and credibility. Part of the PapaHR ecosystem with over 1.6 million enrollments and 500 courses, the material has been tested globally. The instructor has built sales and leadership systems at unicorn companies like Preply on its path to a $1.2 billion valuation.
4. It addresses the specific challenges of B2B and B2C sales leadership. The course covers modern, inbound lead generation, content and social media strategies, and collaboration with marketing. These are the skills that drive revenue in today's buyer driven market, not outdated cold calling tactics.

Old school sales management produces declining results. Modern sales leadership drives predictable, scalable revenue. The question is whether you want to master the hiring, coaching, and technology strategies that define modern sales leadership or keep using methods that no longer work.

• Vice Presidents of Sales leading the entire sales strategy of a company and aiming to optimize processes, coach their teams, and drive record breaking revenue.
• Chief Sales Officers needing to align sales strategies with broader company goals and drive overall sales performance.
• Sales Directors managing regional or global sales operations looking to boost results and team efficiency.
• Senior sales executives ready to upskill and step into leadership roles, learning to mentor and inspire their teams.
• Business development managers tasked with expanding the customer base who want to master advanced sales techniques.
• Sales managers and team leaders seeking new strategies to coach their staff, boost morale, and close more deals.
• Aspiring sales leaders looking to move into top tier sales roles.
• Anyone who wants to build, manage, and grow high performing sales teams with proven frameworks.

• A basic understanding of sales team management and leadership is recommended.
• Experience in leading sales teams or managing business development is helpful but not required.
• A willingness to learn and apply modern sales techniques and digital tools.
• A strategic mindset for improving sales processes and team performance.
• Familiarity with business metrics and the customer journey is helpful but not mandatory.

Interested in exploring more lessons? Check out our full course library to continue building your skills and advancing your learning journey.