The coaches who make a living are rarely the best coaches, they are the ones who solved the problem of nobody knowing they exist. This course treats that as the real work, covering craft confidence, pricing and packaging, brand, marketing, acquisition, and how to productise so your practice stops being limited by the hours in your week.

This Course Offers

• Coaching craft covering GROW, the balance wheel, clean language, listening, powerful questions, and working with a client resisting their own goal
• Pricing and packaging including impostor syndrome examined properly, what market value is made of, the levers that move it, and turning knowledge into a product
• Brand from zero covering audit, positioning statement, messaging matrix, tone of voice, visual identity built with an AI stack, campaigns, and a monitoring dashboard
• Marketing including one page strategy, CAC, LTV, ROMI, the digital funnel, attribution, and where AI genuinely helps
• Client acquisition and productisation, covering funnel audits, AIDA and SPIN applied to attraction, copywriting, price objections, follow up numbers, and building an online course

Why We Love This Course

1. Expertise in something is the only requirement, since the course teaches packaging and selling rather than acquiring skill.
2. Acquisition gets proper attention, and that is the part most coaching courses skip entirely.
3. Productisation is included, which is how a practice escapes trading hours for money indefinitely.
4. Mike started with an offline meetup for thirty people and admits he waited too long to charge properly, so the pricing section is not theoretical.

Capable people stay stuck because referrals dry up and pricing was set by comparison rather than value, and neither problem is a skills gap. Do you want to keep waiting to feel qualified enough, or put a defensible price on work you already do well? Enrollment is open, and no coaching certification is needed.

• This course is perfect for coaches and consultants who are good with clients and bad at getting them.
• It suits experienced specialists going independent, and HR, L&D, or psychology professionals turning expertise into a practice.
• Practising coaches whose referrals dried up, trainers wanting to productise, and anyone postponing a launch will find the commercial engine directly useful.

• Expertise in something is needed, since the course teaches packaging and selling it rather than acquiring it.
• No coaching certification is required, as GROW, clean language, and other methods are taught from zero.
• No marketing background is needed, and English at intermediate level or above is expected, along with a willingness to price your own work.

Interested in exploring more lessons? Check out our full course library to continue building your skills and advancing your learning journey.