Content marketing has become an essential strategy for B2B companies, but knowing where to start and how to build a system that actually drives leads can be challenging. This course is designed to give you a foundational overview of a complete, end-to-end content marketing process. You will learn a 4-step framework for getting inside the mind of your market, creating content that resonates, promoting it through the right channels, and measuring your results. The focus is on providing a high-level introduction to the key components of a B2B content marketing strategy.

This Course Offers

• A Foundational 4-Step Content Marketing Process: You will learn a framework for planning, creating, promoting, and measuring content for B2B lead generation.
• Insights into Understanding Your Market's Interests: The course covers how to get inside the mind of your target audience and build content that genuinely interests them.
• An Overview of Content Types and Promotion Channels: You will learn about different types of content to produce and the channels to use for promotion.
• A Starting Point for Building a Content Marketing System: The course provides a high-level look at how to wire together blogs, offers, outreach, and metrics.

Why We Love This Course

1. It provides a simple, high-level framework for beginners: The 4-step process is easy to understand and provides a clear starting point.
2. It is concise and can be completed quickly: In just over 30 minutes, you get an overview of the entire content marketing process.
3. It has helped over 43,000 students get started: The large number of learners suggests the course's foundational approach was valuable for its time.
4. It is taught by an experienced marketing executive: The instructor has real-world experience in B2B marketing and content strategy.

A Note on Course Currency
This course was last updated in 2015. The content marketing landscape has changed significantly since then, with new platforms, SEO best practices, AI tools, and buyer behaviors. This course is best used as a very high-level conceptual introduction to the idea of a content marketing process. For current, actionable strategies and up-to-date tactics, more recent courses are recommended.

• Marketers interested in leveraging a content marketing strategy for B2B lead generation.
• SEO, social media, and PR professionals looking to leverage content to drive their efforts.
• IT professionals interested in understanding the rationale behind the content marketing process.
• Beginners who want a foundational overview of B2B content marketing.

• A moderate understanding of marketing concepts is recommended.
• Experience with social networks, search engines, and analytics platforms like Google Analytics is helpful.
• A willingness to learn a high-level conceptual framework is the most important thing to bring.

Interested in exploring more business lessons? Check out our full course library to continue building your skills and advancing your learning journey.