Many teams have excellent customer dashboards, but they still cannot answer the critical questions: why do people leave, what is each customer worth, or which segment is most valuable? This course stood out because it focuses on the analytical methods that answer these questions, teaching you to use segmentation, journey mapping, and rigorous statistical techniques like regression and control groups.

This Course Offers

• A complete framework for customer analytics: You will learn to segment a population by characteristics, build a customer journey map, and calculate key metrics like lifetime value and churn.
• Practical skills in research design and statistical analysis: You will learn to run surveys, analyze feedback, and perform key driver analysis, regression, and forecasting in a spreadsheet.
• The ability to measure and reduce churn: You will learn to cost the churn you have, build a business case to reduce it, and design experiments to test your strategies.
• Knowledge of how to connect analytics to business decisions: You will learn to frame precise analytical questions and make data-driven decisions on acquisition spend, retention, and customer experience.

Why We Love This Course

1. It starts with the question, not the tool. The course emphasizes that analytics is about framing a precise question and making a decision. You can tell this is designed to prevent you from getting lost in dashboards and reports without ever finding an answer.
2. It teaches rigorous, statistically sound methods. The course covers key driver analysis, multiple regression, and experiment design with control groups. This statistical rigor is what gives you credible evidence to defend your decisions.
3. It provides a complete toolkit for customer understanding. The course covers segmentation, journey mapping, lifetime value, and churn analysis all in one place. This comprehensive approach ensures you have the skills to tackle a wide range of customer analytics problems.
4. It is taught by an experienced practitioner. The instructor has a proven track record of building analytics systems and leading teams. His practical, no-nonsense approach ensures you are learning from real-world experience, not just theory.

Understanding your customers through rigorous analytics is the foundation of any successful business strategy. This course provides the comprehensive, practical framework to do just that, and it is backed by a money-back guarantee if it does not meet your expectations.

• This course is perfect for analysts who are asked for customer insight and given a dashboard instead of a method.
• It is ideal for customer success and support leads who report NPS and want to understand what drives it.
• The course is also great for marketing managers who need lifetime value to defend an acquisition budget, and for product managers mapping a journey and measuring drop-off along it.

• Access to a population you can measure, such as customers, users, or employees, is helpful for practicing the techniques.
• A spreadsheet is recommended, as the regression and forecasting work is done there.
• No statistics background is required beyond averages and percentages, as everything is taught from the beginning.

Interested in exploring more lessons? Check out our full course library to continue building your skills and advancing your learning journey.