If you have a business and know you should be using email marketing but are not sure how to start without spamming people, this course offers a complete hands on guide. It covers building a customer database, complying with GDPR, segmenting your audience, creating effective emails, avoiding spam filters, measuring performance, and even integrating chatbots, all while using modern AI tools.

This Course Offers

• A Complete Email Marketing Foundation: You will learn why businesses need email marketing, how to build a customer database with subscription forms, and the importance of GDPR and privacy policy compliance.
• Practical Campaign Creation Skills: The course covers different types of emails, database segmentation, basic email elements, sending your first email with SendPulse, designing subscription forms, and avoiding spam filters.
• Advanced Performance and Analytics: You will learn how to measure email marketing performance, work with Google Postmaster, tag links with URL Builder, shorten links with Bit.ly, and create chatbot message flows.
• AI Integration and Modern Tools: The course includes a lecture on the top 90 AI tools for 2024-2025, plus a free copy of the instructor's book "Cutting-Edge Digital Marketing."

Why We Love This Course

1. It is taught by top industry professionals. The instructor is the CEO of two global Digital Marketing Academies and co owner of a Google Premier Partner agency with over 14 years of experience. The team has launched over 2,000 successful marketing campaigns.
2. It is incredibly popular and comprehensive. With over 96,000 students and 6.5 hours of content across 124 lectures, this course is both massively trusted and deeply detailed, covering everything from legal compliance to chatbot integration.
3. It includes hands on experience with a real platform. The course walks you through setting up a free trial with SendPulse (no credit card needed), giving you practical experience sending real emails.
4. It covers the full modern email marketing landscape. From GDPR and spam prevention to AI tools and chatbots, the course addresses all the current challenges and opportunities in email marketing.

If you are an entrepreneur, marketer, or aspiring digital professional, this course provides the complete training you need to use email marketing to attract, retain, and convert customers.

• Aspiring professionals interested in pursuing an online career who want the skills to implement email marketing into a marketing strategy.
• Marketers who want to expand their skills and learn how to build subscription lists, set up email campaigns, and measure email marketing performance.
• Entrepreneurs who want to use their newly acquired skills to send emails to customers and read important metrics.
• Internet marketers who want to learn how to use email marketing for attracting and retaining customers to bring more value to their companies.

• There are no strict requirements, but it is recommended to have an online project that you are currently working on.
• Completing the course's tasks will enhance your learning experience.
• A willingness to set up a free trial account with SendPulse (no credit card required) is recommended for hands on practice.

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