Sales and service are two sides of the same coin. You can make a sale, but without excellent service, you won't keep the customer. You can provide great service, but without a solid sales strategy, the business won't grow. This Executive Diploma brings these critical functions together. Taught by Igor Dmitriev, an expert with an MBA from Boston University and leadership experience at major global banks, you'll learn the strategic principles that drive revenue, build customer loyalty, and create a competitive advantage.

This Course Offers

• A Strategic Overview of Sales and Service Management: Understand how these two functions work together to drive business success, from sales strategy development to post-sales support.
• Master the Fundamentals: Learn the core activities of the field, including customer relationship management, sales forecasting, and order fulfillment.
• Insights from a World-Class Leader: Gain knowledge from an instructor with over a decade of experience in executive roles like CEO, Head of Business, and Chief Digital & Marketing Officer at global banking groups.
• Build Skills for Revenue and Retention: Discover how effective sales strategies generate revenue and how excellent service ensures customer satisfaction and long-term loyalty.
• Develop a Competitive Edge: Learn how a well-managed sales and service function can differentiate your organization, build a strong brand image, and improve operational efficiency.

Why We Love This Course

1. It's taught by an elite practitioner with top-tier credentials. Igor Dmitriev's MBA from Boston University, his Six Sigma Black Belt, and his C-level experience at Societe Generale and Raiffeisenbank bring unparalleled real-world weight to the lessons.
2. It's backed by a globally recognized institution. MTF Institute partners with IBM, Intel, and Microsoft, and has been chosen by over 380,000 students worldwide, adding significant credibility.
3. It's been trusted by over 22,000 learners. The consistently high ratings show that students find this course valuable for building their careers in sales and service.
4. It's concise and focused. In just 1.5 hours, it delivers a powerful strategic framework that professionals can apply immediately to improve their approach to sales and service.

In today's market, sales and service can't be siloed. Mastering the connection between them is the key to sustainable growth. This diploma gives you that integrated understanding.

• No special requirements. Course for any who want to build a career at sales and service management or improve their knowledge.
• Aspiring sales and service managers looking to build a strong strategic foundation.
• Current sales professionals wanting to understand the critical role of service in customer retention.
• Customer service leaders aiming to align their teams with broader sales and revenue goals.
• Entrepreneurs and business owners responsible for both acquiring and keeping customers.
• Business students and career changers interested in the interconnected functions of revenue and relationship management.
• Anyone who wants to understand how to build a business that sells effectively and serves exceptionally.

• For a better learning experience, we suggest you use a laptop, mobile phone, pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
• No special requirements. This course is for anyone who wants to build a career in sales and service management or improve their knowledge.

Interested in exploring more business lessons? Check out our full course library to continue building your skills and advancing your learning journey.