GA4 replaced Universal Analytics with a different model, and anyone still thinking in sessions and pageviews will misread it. This course covers the event based approach from the start, including property setup, tracking installation, data streams, and the reports that answer real questions about traffic, engagement, and retention.

This Course Offers

• GA4 property setup from scratch for websites and apps, plus interface navigation across Home, Reports, Explore, and Admin
• Tracking code installation using Google Tag Manager or gtag.js, with data stream configuration for web and mobile
• Event based tracking explained, covering enhanced measurement and how GA4 differs from the older model
• Core reports covering traffic acquisition, engagement, demographics, and user retention, so you can see where users come from and what they do
• Custom events, conversions, Explorations, custom reports, filters, and segments, plus avoiding common setup mistakes

Why We Love This Course

1. It starts from fundamentals with no prior Google Analytics experience required, which suits beginners and anyone switching from Universal Analytics.
2. The event based model gets explained properly, and misunderstanding it is the main reason GA4 data gets misread.
3. Custom events and conversions are covered, which is how you tailor tracking to actual business goals.
4. At six and a half hours across twenty three lessons with downloadable resources, it is thorough without becoming overwhelming.

Analytics data drives budget decisions, and a poorly configured property produces numbers nobody should trust. Do you want reports that look busy, or data you can actually base decisions on? Enrollment is open, and a Google account is all you need.

• This course is perfect for beginners who want to learn Google Analytics 4 from scratch.
• It suits website owners, bloggers, and small business owners wanting to understand visitor behaviour and site performance.
• Digital marketers, content creators, and students pursuing analytics or marketing careers will find the reporting and exploration sections directly useful.

• Basic computer skills, including browsing the web and using online tools, are expected.
• A Google account is required to access Google Analytics and related tools.
• Access to a website you can practice on is recommended but not mandatory, and no prior Google Analytics experience is required.

Interested in exploring more lessons? Check out our full course library to continue building your skills and advancing your learning journey.