If you are a creative, entrepreneur, or personal brand trying to build a presence on social media but have no strategy in place, this course provides a structured, step by step framework. It covers understanding why you are using social media, competitor research, identifying relevant metrics, target audience research, creating effective content, timeliness, analytics assessment, and adjusting goals over time.

This Course Offers

• A Structured Framework for Strategy Development: You will learn the 8 modules needed to build an effective social media strategy, from understanding your "why" to adjusting goals over time.
• Practical Competitor and Audience Research: The course covers completing thorough competitor research and identifying where your target audience is on social media, since each platform has its own unique demographic.
• Content Creation and Timeliness Guidance: You will learn how to create effective social media content and why timeliness and building relationships with followers is essential.
• Analytics Assessment and Goal Adjustment: The course covers how to assess analytics, adjust your content based on data, and reassess your goals as social media evolves.

Why We Love This Course

1. It is free. You can learn social media marketing strategy fundamentals without any financial commitment.
2. It focuses on strategy, not tactics. Instead of teaching you how to use specific platforms, the course teaches you how to think strategically about social media.
3. It is structured and comprehensive. With 8 modules covering everything from competitor research to analytics, you get a complete framework.
4. It is taught by a social media expert. The instructor has built a personal brand of 40,000 organic followers on Instagram in 9 months and hosts the popular podcast Social Media Marketing School.

If you are a creative, entrepreneur, thought leader, or personal brand looking to build a presence on social media but currently have no strategy in place, this free course provides the structured framework you need. Note that the course was last updated in 2021, so some platform specific features or algorithm details may have changed, but the strategic principles remain relevant.

• Creatives, entrepreneurs, thought leaders, personal brands, team leaders, or experts in their field looking to build a presence on social media but currently have no strategy.
• Anyone who has been posting on social media without clear goals or results and wants a structured approach.
• Small business owners who want to build a social media strategy that aligns with their business objectives.
• Marketers who want a free, strategic framework for social media planning.

• No prior social media marketing experience is needed. This course teaches the steps to create an effective strategy.
• A willingness to think strategically about your brand and goals is essential.
• Access to social media platforms for research and implementation is recommended.

Interested in exploring more business lessons? Check out our full course library to continue building your skills and advancing your learning journey.