What you’ll learn

• Understand the B2B2C model and its complexities compared to B2B and B2C.
• Master customer discovery techniques for both partners and end-users.
• Build effective partner enablement systems that drive adoption and loyalty.
• Navigate conflicting priorities and make smart, transparent trade-offs.
• Define and track metrics that matter for partners, users, and business success.
• Plan and execute co-branded launches that create partner and user momentum.
• Create fast, actionable feedback loops that inform product iteration.
• Apply your skills to diagnose, propose, and solve real B2B2C product challenges.

• Mid-level PMs in B2B companies who are now adding a B2C layer or partner network.
• PMs at B2B2C companies (e.g., marketplaces, fintech, health tech) who feel traditional PM training doesn’t apply.
• Founders building B2B2C products and need help balancing partner + consumer needs.
• Aspiring PMs looking for a unique edge in interviews by understanding niche models.
• PMs moving from B2B or B2C into B2B2C environments
• Early-stage startup founders working with partners and end-users
• Customer success and operations professionals collaborating with product teams
• Growth, partnerships, or strategy managers looking to deepen their product thinking
• Anyone who wants to learn how to balance partner needs, end-user experiences, and internal goals

No formal experience in B2B2C is required. This course is designed to be beginner-friendly for those new to B2B2C models but assumes basic familiarity with product management.