If you are not engaged in link building, it does not mean your site has no links. Content marketing or PR services may generate links for you. But if you are not in control of this process, one day it could cause trouble because you could get penalized by Google for bad links and not even know what is causing it. This course teaches you how link building works, the pros and cons, types of links including editorial, earned, and paid links, and how to identify high quality sources so you can boost your rankings and search traffic safely.

This Course Offers

• Complete link building theory and fundamentals: Learn why link building is essential for SEO, how it makes your pages more reliable and valid in Google's eyes, and the most effective steps to increase link rates. Understand anchor text and why it is important for building links.
• Types of links and how to use them: Explore editorial links, earned links, paid links, and how to identify high quality sources for each. Learn to leverage editorial links effectively for business growth and avoid the types of links that can be penalized by search engines.
• A complete link building strategy for your business: Create a very good link building strategy tailored to your business goals. Learn to set campaign budgets, bidding strategies, ad rotation, targeting, and how to determine a budget based on keyword research.
• Professional tools and analytics: Work with the most effective link building tools including Ahrefs and Google Analytics. Learn to use the innovative service Editorial Link for acquiring valuable editorial links, and understand how to use internal linking with the AIOSEO plugin.

Why We Love This Course

1. It is taught by top internet marketing professionals. The instructors have over 14 years of experience in online marketing and are Google Premier Partners and Facebook Marketing Partners. Over 1,500 successful marketing strategies and campaigns have been launched by them.
2. It covers both the theory and practical tools. One student review noted the course was a great resource on such an important digital marketing subject. Another said it was a decent introductory course with most information useful and actionable, and they are now taking informed steps for their website's link building strategy.
3. It includes valuable checklists, templates, and a free book. You receive structured lessons with practical exercises, checklists, templates, and a free copy of the book Cutting Edge Digital Marketing covering internet promotion strategies, competitive analysis, web analytics, SEO, PPC, and more.
4. It is beginner friendly with no programming experience needed. Yet the course is comprehensive enough for experienced marketers who want to look at a variety of tools and strategies.

Link building is essential for SEO, but bad links can destroy your rankings. The question is whether you want to learn the strategies, tools, and analytics that build quality links safely, or risk Google penalties from links you did not even know you had.

• People who want to learn the latest link building trends and strategies.
• SEO freelancers who need to offer link building services to clients.
• Bloggers, entrepreneurs, and website owners who want to grow through link building.
• Marketers who know about link building but want to look at a variety of tools and strategies to improve results.

• You do not need to know how to build links or have done it before.
• Be excited about using the best link building strategies of today that can help your business grow.
• No programming experience is needed.

Interested in exploring more lessons? Check out our full course library to continue building your skills and advancing your learning journey.