Marketing without measurement is guesswork, and most people running campaigns never check whether anything worked. This course covers the analytics side from the beginning, teaching you to set up tracking, read reports, and build dashboards that answer the questions that actually matter.

This Course Offers

• Marketing analytics fundamentals, including what it is, why it matters, and how to set meaningful KPIs for different channels
• Google Analytics setup and configuration for a website or campaign, plus interface navigation and report interpretation
• Dashboard creation using Looker Studio to visualize performance without wading through raw data every time
• Campaign tracking with UTM parameters, and understanding the difference between paid, organic, and referral traffic
• Practical analysis skills for answering questions about traffic sources, conversion drivers, and where to improve strategy

Why We Love This Course

1. No prior marketing or analytics experience is required, so it works if numbers have never been your area.
2. It focuses on the questions rather than the tool. Where traffic comes from and what drives conversions are the things that change decisions.
3. At seven and a half hours across twenty one lessons with downloadable resources, there is enough depth to actually build the skills.
4. A Google account is all you need for Analytics and Looker Studio, so there is no software cost.

Marketing budgets are limited, and knowing which channels earn their spend is what separates effective marketers from busy ones. Do you want to keep reporting on impressions, or understand what actually moved the numbers? Enrollment is open, and no experience is needed.

• This course is perfect for aspiring digital marketers who want to understand how data drives decisions.
• It suits small business owners and entrepreneurs wanting to track and improve marketing performance.
• Marketing students, freelancers, and content creators looking to measure campaign impact will find the practical walkthroughs directly applicable.

• No prior experience in marketing or analytics is required.
• Basic computer skills, including browsing the web and using spreadsheets, are expected.
• Access to a Google account is needed for Google Analytics and Looker Studio, and a website is optional but useful for hands on practice.

Interested in exploring more lessons? Check out our full course library to continue building your skills and advancing your learning journey.