FMCG and FMCD companies like Unilever, Johnson & Johnson, and Danone are where some of the world's most sophisticated marketing happens. Product and brand management in these organizations is a discipline—a blend of strategy, execution, and leadership. This masterclass, taught by Arun Singhal—a veteran with experience as Product Manager at Hindustan Unilever, General Manager Marketing at Johnson & Johnson, and Managing Director at Dumex India—gives you an insider's view. From formulating innovative marketing strategies to new product introduction to digital marketing, you'll learn what it takes to excel in product management.

This Course Offers

• Complete Product Management Framework for FMCG/FMCD: Learn everything from strategy formulation to execution, based on real-world experience at top companies.
• New Product Introduction Excellence: Master the process of bringing new products to market successfully.
• Digital Marketing and Brand Building: Understand how to build brands in the digital age.
• Practical Internship Opportunity: Gain real experience with a 2-month flexi-time, remote Product Management Internship.
• Real-World Case Studies: Learn from examples including a consulting assignment for Cello India and marketing plan for BIC USA.
• Student Praise and Validation: With dozens of glowing reviews, this course has proven its value to marketing professionals and students.

Why We Love This Course

1. It's taught by someone with unparalleled experience. Arun Singhal's career spans Hindustan Unilever, Johnson & Johnson, and Danone—real brand-building at the highest level.
2. The student reviews speak for themselves. Learners call it "comprehensive," "practical," "well-structured," and "transformational."
3. It offers a unique internship opportunity. The chance to do a real brand management internship adds practical experience you can put on your resume.
4. It's incredibly thorough. From SWOT analysis to positioning strategy to success factor analysis, you learn the frameworks professionals actually use.

FMCG and FMCD product management is one of the most challenging and rewarding marketing careers. This course gives you the knowledge, frameworks, and experience to pursue it with confidence.

• Marketing professionals looking to deepen their product management expertise.
• MBA students aspiring to become Product Managers in top FMCG/FMCD companies.
• Product Managers who want to learn from real-world experience.
• Brand Managers seeking to understand the full product management lifecycle.
• Undergraduate students building foundations for marketing careers.
• Anyone who wants to understand how companies like Unilever and J&J build and manage products.

• Open mind, willingness to learn and make successful career in marketing.
• A computer with internet access.
• An interest in product and brand management.
• No prior experience required—just motivation.

Interested in exploring more business lessons? Check out our full course library to continue building your skills and advancing your learning journey.