Most products fail for the same reason, somebody built the thing before anyone confirmed a person wanted it. This course follows the actual arc of product work, from strategy and customer discovery through buildable requirements, delivery discipline, and taking the product to market with positioning that holds up.

This Course Offers

• The product discipline covering the role, strategy, product market fit, portfolio decisions, and the operating model of squads and OKRs
• Customer discovery using Jobs to Be Done and journey mapping, plus journey audits, service strategy, NPS, CSAT, CES, and feedback analysis
• Metrics and economics including the North Star metric, AARRR, monetisation, and unit economics that survive contact with reality
• Converting insight into buildable requirements through user stories, acceptance criteria, process modelling, and change management
• Delivery discipline using PMBOK 7 for scope, schedule, budget, risk, and team control, plus go to market covering competitive analysis, budget, ROMI, and positioning

Why We Love This Course

1. No prior product management experience is required, since every framework is introduced from the ground up.
2. It covers both strategy and delivery, and most courses teach only one of the two.
3. Unit economics and metrics run throughout, which is where product decisions are actually validated.
4. Mike brings product adjacent experience from Preply, Wargaming, Alfa-Bank, and iDeals, with over 1.6 million enrolments.

Product roles pay well because the discipline is rare, and the difference shows up in whether engineering budget goes to evidence or guesses. Do you want another quarter of building without validation, or a product direction you can defend? Enrollment is open, and no technical background is needed.

• This course is perfect for aspiring product managers needing the full picture.
• It suits product owners who run backlogs but were never taught strategy or discovery.
• Business analysts, project managers moving into product work, founders, designers, engineers, and marketers preparing for product interviews will find the practical coverage directly useful.

• No prior product management experience is required, since frameworks are introduced from the ground up.
• A product or feature you can apply the methods to is needed, even a hypothetical one.
• Basic comfort with numbers is expected, and English at intermediate level or above, with no technical or coding background needed.

Interested in exploring more lessons? Check out our full course library to continue building your skills and advancing your learning journey.