You have a great idea for a product or service. Now what? How do you turn that idea into an actionable plan? This course provides easy-to-use facilitation tools and techniques for entrepreneurs and product designers who want to quickly convert their ideas into execution. You'll learn to research key benefits, develop a clear product vision, analyze what matters most to customers, and prioritize features so your team works on the right things first.

This Course Offers

• Research Key Benefits: Learn to identify and research the key benefits of your product or service.
• Develop a Product Vision: Use your research to create a compelling vision that guides your development.
• Value Analysis Techniques: Determine which benefits are most valuable to your customers.
• Feature Prioritization: Prioritize benefits so your implementation team works on the correct things first.
• Business Destiny Charting: Bonus section to help you determine if you're following your true passion.
• Product Niche Determination: Additional bonus section to help you find your product niche.
• Practical, Hands-On Tools: Use sticky notes, index cards, and pens to practice the material as you learn.

Why We Love This Course

1. It's Designed for Entrepreneurs. Whether you're a veteran or just starting out, this course gives you frameworks to move from idea to execution.
2. It's Practical and Actionable. No special software required—just pens, index cards, and sticky notes to work through the techniques.
3. It's Taught by an Expert Facilitator. Andrew Rose has over 20 years of business analysis experience and specializes in Lean Agile methodologies.
4. It's Perfect for Pitching. Develop quick visions and next steps to collect feedback or pitch your idea to investors.

Turning a product idea into reality requires a clear vision and smart prioritization. This course gives you the framework to do both.

• This course is meant for entrepreneurs and founders that want a framework to move their product or service ideas to execution.
• The course is valuable for those that want to get into product design and planning careers.
• The course is not suited for those that are not involved or have interest in product design frameworks.
• The course will help those that want to understand the steps to take a product from idea to execution.
• Startup founders needing to prioritize features for their MVP.
• Product managers looking for practical prioritization frameworks.
• Anyone with a product idea who wants to move from concept to actionable plan.

• Students should have a product or service idea that they want to develop.
• Have access to Google Drive so you can use the techniques demonstrated in the course.
• Sticky Notes, 3" x 5" index cards and pens are encouraged so you can practice the material, but are not required.

Interested in exploring more business lessons? Check out our full course library to continue building your skills and advancing your learning journey.