Search engines keep shifting, and tactics that worked a few years ago now actively hurt rankings. This course covers the current landscape, from how search engines and Google ranking factors actually work, through technical SEO, keyword research, content optimisation, link building, and local SEO, with job search preparation included.

This Course Offers

• SEO fundamentals covering main components, ranking factors, search algorithms, and how Old School and New School approaches differ
• Technical SEO including site audits, Google Search Console work, removing filter effects, image optimisation, and usability improvements
• Keyword research from brainstorming through clustering and placing semantics, with automatic tools for analysis
• Content and off page work covering SEO friendly writing, E-E-A-T principles, content plans, link building strategies, and Majestic for Trust Flow analysis
• Local SEO with Google My Business, plus quiz marketing for lead generation, ChatGPT applied to SEO, and job search tips

Why We Love This Course

1. Basic SEO knowledge is ideal but not required, so it works for career changers as well as existing marketers.
2. The tool coverage is extensive, spanning Google Analytics, SEMrush, Ahrefs, Serpstat, Majestic, AIOSEO, and others.
3. Career preparation is included, with vacancy reviews, a resume template, and job search guidance.
4. At sixteen hours across two hundred and thirty three lessons with fourteen downloadable resources, it is comprehensive.

SEO skills are in steady demand because organic traffic remains one of the few channels that compounds rather than costing more each month. Do you want to keep guessing at what ranks, or understand the mechanics behind it? Enrollment is open, and there is a 30 day money back guarantee.

• This course is perfect for people wanting to learn an online profession and build SEO career skills.
• It suits marketers extending their capabilities to serve clients better.
• Entrepreneurs running their own digital marketing, and SEO specialists wanting to stay current, will find the strategy and tool coverage directly useful.

• Basic knowledge of digital marketing and SEO is ideal but not required.
• Some free and paid SEO tools will be used, and access to them will help you complete the practical tasks.
• Having a website to practice on is recommended, since completing the practical tasks increases the course's effectiveness.

Interested in exploring more lessons? Check out our full course library to continue building your skills and advancing your learning journey.