You have a good product. But customers still do not buy. This course shows you exactly how to fix that and increase your sales. You will learn what a value proposition is, why you need a winning value proposition, and how to develop one using tools like Customer Insight Generation, Concept Development and Testing. You will develop a winning value proposition for your current or new business using a proven real world framework from Johnson & Johnson Asia Pacific.

This Course Offers

• Complete value proposition fundamentals: Understand what a value proposition is and why you need a winning value proposition to attract more of the right customers.
• Real world framework from J&J Asia Pacific: Learn a field tested process used by real world professionals at global companies like Johnson & Johnson. Create, test, and refine a value proposition that works.
• Tools for customer insight and concept development: Use Customer Insight Generation, Concept Development and Testing to develop a winning value proposition for your business.
• Real life case reviews and hands on assignments: Review real life cases and complete assignments to apply what you learn. Create your first value proposition in under 60 minutes, even if you are starting from scratch.

Why We Love This Course

1. Learners have called the course simple, powerful, and practical, with clear explanations and easy to apply concepts.
2. Another noted the course is wonderful and will really help when they start their own business.
3. Another said the content is awesome and they have not seen it covered like this, even in Kotler's textbooks.
4. The instructor is a Regional Franchise Operations Director at J&J Asia Pacific who personally led workshops where they developed and tested value propositions for new product launches.

Value proposition is the most important factor in whether customers buy. The question is whether you want to learn a proven framework from a J&J executive to fix your offer and get sales, or keep guessing why customers are not buying.

• Entrepreneurs, Startups, Business Leaders, Product Managers, Brand Managers.

• Open mind and willingness to learn and DO.

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