Brand / Marketing Trainee (Ilupeju)

Tropical General Investments (TGI) GroupLagosFull-Time

About the Company

TGI Group is a multinational with operations in over 12 emerging global markets. We are dedicated to empowering households, enabling corporations, and enriching individuals, with a mission true to our founding principles – to progress for the better, together. Our structured Marketing Trainee Program is designed to develop young graduates into disciplined, world-class professionals in marketing and branding functions.

Job Description

Tropical General Investments (TGI) Group runs a structured Marketing Trainee Program designed to develop young graduates into disciplined, world-class professionals in marketing and branding functions. The program provides intensive induction, hands-on experience across its extensive Nigerian distribution network, and exposure to real commercial operations that build managerial and leadership competencies with a clear path for career progression. The program offers full-time employment from day one, structured training, and comprehensive development support to prepare trainees for future roles within the organisation.

  • Location: Ilupeju, Lagos
  • Job Type: Full-time, Mid-level (Trainee Program)
  • Expires: 1 week from now

Key Responsibilities

  • Brand Strategy & Planning: Develop and execute annual brand plans aligned with business objectives; define brand positioning, target audience, and value proposition; conduct market analysis, competitive benchmarking, and consumer insights review; monitor brand health metrics and recommend corrective actions.
  • Campaign & Communication Management: Lead development and execution of integrated marketing campaigns (ATL, BTL, Digital); work closely with agencies to develop compelling brand messaging; ensure consistency of brand identity across all channels; track and evaluate campaign performance (ROI, reach, engagement, conversion).
  • Innovation & Product Management: Identify opportunities for new product development and line extensions; lead product launches from concept to commercialization; collaborate with R&D, production, procurement, and sales for seamless execution.
  • Financial & Budget Management: Manage brand P&L responsibilities (where applicable); develop and monitor marketing budgets; analyze sales data, profitability, and marketing effectiveness.
  • Cross-Functional Collaboration: Partner with Sales, Finance, Supply Chain, and Operations to drive execution; support trade marketing initiatives and distributor engagement activities.

Key Performance Indicators (KPIs)

  • Market share growth
  • Revenue and profitability targets
  • Brand awareness & equity scores
  • Campaign ROI
  • Successful product launches
  • Budget adherence

Required Skills

  • B.Sc./HND in Marketing, Branding, or other relevant business-related disciplines.
  • 3-4 years' Experience in reputed good organizations OR has been through a Management Trainee Program (MTP) in a reputed organization.
  • Management/Professional certification.
  • Graduate degree (MSc/MBA) from a reputable business school (an added advantage).
  • Completed NYSC.
  • Maximum age of 27 years.
  • CV must contain comprehensive and relevant information about the applicant.

Other Information

  • The program offers full-time employment from day one.
  • Provides intensive induction and hands-on experience across TGI's Nigerian distribution network.
  • Aims to build managerial and leadership competencies with a clear career progression path.

How to Apply
Interested candidates should apply directly through the SeamlessHR portal at https://tgi.seamlesshiring.com/job/view/8608#/.

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