The Copywriter will write clear, engaging, and user-centered copy across FairMoney's digital products and marketing channels, translating complex financial products into simple, relatable messaging for Nigerian audiences.

• Job Location: Not Specified
• Employment Type: Full-Time
• Salary: Not stated

FairMoney is a pioneering mobile banking institution specializing in extending credit to emerging markets. Established in 2017, the company operates primarily within Nigeria and has secured nearly €50 million in funding from global investors including Tiger Global, DST, and Flourish Ventures. FairMoney is building the foremost mobile banking platform and POS solution for emerging markets, offering a comprehensive suite of financial products including current accounts, savings accounts, debit cards, and POS solutions.

• Write clear, engaging, and user-centered copy across FairMoney's digital products and marketing channels, including the mobile app, website, CRM campaigns, social media, product interfaces, and marketing materials.
• Translate complex financial products and services into simple, relatable messaging that customers can easily understand and trust.
• Create campaign concepts, headlines, taglines, scripts, and calls-to-action that drive acquisition, engagement, and retention.
• Adapt messaging for different customer segments while maintaining a consistent FairMoney tone of voice across all touchpoints.
• Collaborate closely with Product, Growth, Design, Customer Experience, and Marketing teams to develop and execute high-impact campaigns.
• Create culturally relevant content that reflects the realities, language, and everyday experiences of Nigerian consumers.
• Edit and proofread copy across the business, ensuring clarity, accuracy, consistency, and compliance with brand and regulatory standards.
• Support product launches, seasonal campaigns, employer branding, partnerships, and customer education initiatives.
• Stay informed on customer insights, market trends, and competitor messaging to improve communication effectiveness.

• Bachelor's degree in Communications, Marketing, English, or a related discipline.
• 3–5 years of professional copywriting experience, ideally within fintech, banking, e-commerce, or any digital-first business.
• Exceptional written English with excellent editing, proofreading, and copywriting skills, and the ability to communicate complex ideas through clear, compelling messaging.
• Strong understanding of Nigerian culture, consumer behavior, and local communication styles.
• Professional proficiency in English and Yoruba, with the ability to create original marketing copy in both languages, not simply translate content.
• Experience writing persuasive copy across a range of formats.
• A strong portfolio demonstrating creativity, versatility, and measurable business impact.
• Ability to simplify technical or financial concepts into content that is clear, engaging, and trustworthy.
• Experience collaborating with cross-functional teams, including Product, Design, Marketing, CRM, and Customer Support, with the ability to incorporate feedback quickly and effectively.
• Excellent organizational skills with the ability to manage multiple projects in a fast-paced environment.

How to Apply:
Interested and qualified candidates should Apply here.

Why this job might be a good fit:
This role is suitable for a creative and commercially minded copywriter with 3–5 years of experience, strong proficiency in English and Yoruba, and a passion for making financial services feel simple, accessible, and human for Nigerian audiences.

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