The Data Analyst will collect, analyse, and interpret marketing and business data to support campaign optimisation, strategic decision-making, and performance improvement.

• Job Location: Ikeja, Lagos
• Employment Type: Full-Time
• Salary: ₦400,000 – ₦500,000 per month

The organisation is a brand and marketing agency recruiting for this role within a data-driven marketing environment. Additional company details were not provided at the time of publication.

Key Responsibilities – Campaign Performance Analysis:

• Analyse performance of digital marketing campaigns across Google, Meta, Instagram, LinkedIn, TikTok, and others.
• Monitor key metrics: reach, impressions, engagement rates, CTR, conversion rates, CPC, CPA, ROI.
• Provide insights and recommendations to improve campaign performance.

Key Responsibilities – Data Collection & Management:

• Collect data from Google Analytics, CRM systems, ad platforms (Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads), websites, and social media.
• Ensure accuracy, integrity, and consistency of data.
• Maintain organised data systems and dashboards.

Key Responsibilities – Reporting & Dashboard Development:

• Develop and maintain performance dashboards using Looker Studio, Power BI, and Excel.
• Prepare weekly, monthly, campaign, and client performance reports.
• Present insights clearly to internal teams and management.

• Strong proficiency in Microsoft Excel (Advanced level), Google Analytics, Looker Studio / Power BI.
• Knowledge of SQL (preferred), data visualisation tools, and digital marketing analytics tools.

Education:

• Bachelor's degree in Statistics, Mathematics, Data Science, or any related field.

Experience:

• Minimum of 3–5 years experience as a Data Analyst.
• Experience working in a digital marketing agency is highly preferred.
• Experience analysing digital marketing campaign performance.
• Experience with Google Ads, Meta Ads Manager, TikTok Ads Manager, Looker Studio, Power BI, SQL.
• Experience working in a marketing or advertising agency.

How to Apply:
Interested candidates should send their CV to humancapital@bluesteelsolutions.com.ng with the role as the subject of the mail.

Why this job might be a good fit:
This role is suited for a data analyst who enjoys translating marketing data into actionable insights, optimising campaign performance, and working in a fast-paced agency environment.

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