The Digital Marketer will develop and implement digital marketing strategies, manage social media profiles, design flyers, and track campaign performance.

• Job Location: Ikeja, Lagos
• Employment Type: Full-Time
• Salary: ₦150,000 Net

Sigma is a company in Ikeja, Lagos, seeking a Digital Marketer to plan, implement, and monitor the company's digital marketing strategy to enhance awareness and drive online traffic.

• Developing and implementing a digital marketing strategy that aligns with business goals.
• Conducting market research to identify marketing opportunities and negotiate media coverage.
• Tracking the effectiveness of digital marketing efforts using various web analytics tools.
• Collaborating with internal teams to create landing pages and optimize the user experience.
• Utilizing a range of techniques including paid search, SEO and PPC for online marketing purposes.
• Creating, scheduling, and analyzing all the digital campaigns and reporting on the results.
• Overseeing the company’s email marketing campaigns and sending out targeted emails to customers.
• Managing the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels.
• Plan and execute all web, SEO/SEM, email, social media, and display advertising campaigns.
• Design flyers and build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.

• Proven working experience of about 2 years in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Ad words campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• BSc/BA degree in marketing or a related field.

How to Apply
Interested candidates should send their CVs to er@mysigma.io using the role as the subject of the email.

Why This Job Might Be a Good Fit
This role is ideal for a digital marketer with 2+ years of experience based in Ikeja. It offers a competitive salary and the opportunity to lead comprehensive digital marketing campaigns.

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