The Digital Marketing Officer will plan, implement, and optimize digital marketing strategies to increase brand awareness, generate leads, drive customer engagement, and support business growth.

• Job Location: Port Harcourt, Rivers State
• Employment Type: Full-Time
• Salary: ₦150,000 – ₦180,000 per month

Ellasot Consulting is an organizational development and Human Resource Management advisory firm that provides expert advice and support to organizations to improve workforce performance and align strategies with objectives. The company is recruiting on behalf of a reputable organization seeking a Digital Marketing Officer.

Digital Marketing Strategy

• Develop and implement digital marketing strategies aligned with the company's business objectives.
• Plan and execute online campaigns to increase brand visibility, website traffic, and lead generation.
• Identify new digital marketing opportunities and recommend innovative approaches to improve performance.

Social Media Management

• Manage the company's social media platforms, including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube.
• Create, schedule, and publish engaging content across all digital channels.
• Monitor audience engagement and respond to inquiries and comments promptly.
• Grow followers and increase engagement through creative campaigns.

Content Creation

• Develop high-quality content including graphics, videos, blogs, newsletters, infographics, and promotional materials.
• Collaborate with designers, photographers, and videographers to produce compelling digital content.
• Ensure all content reflects the company's brand identity and messaging.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

• Optimize website content to improve search engine rankings.
• Conduct keyword research and implement SEO best practices.
• Manage paid search campaigns using Google Ads and other advertising platforms.
• Monitor website performance and recommend improvements.

Email Marketing

• Develop and execute email marketing campaigns.
• Build and maintain email subscriber lists.
• Monitor campaign performance, including open rates, click-through rates, and conversions.
• Create automated email workflows where applicable.

Website Management

• Update website content and ensure information remains accurate and relevant.
• Monitor website functionality and user experience.
• Coordinate with web developers to resolve technical issues and improve website performance.

Online Advertising

• Plan, manage, and optimize paid advertising campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
• Allocate advertising budgets effectively to maximize return on investment (ROI).
• Monitor campaign performance and adjust strategies to improve results.

Analytics & Reporting

• Track key digital marketing metrics using tools such as Google Analytics, Meta Business Suite, and LinkedIn Analytics.
• Prepare weekly and monthly performance reports.
• Analyze campaign effectiveness and recommend data-driven improvements.

Brand Management

• Ensure consistency in brand messaging and visual identity across all digital channels.
• Protect and enhance the company's online reputation.
• Monitor online reviews and respond appropriately where necessary.

Collaboration

• Work closely with the Sales, Business Development, HR, and Customer Service teams to support business objectives.
• Coordinate digital marketing activities with external agencies, influencers, and media partners where required.

• Bachelor's degree in Marketing, Mass Communication, Business Administration, Digital Media, Public Relations, Information Technology, or a related field.
• 2–4 years of experience in Digital Marketing, Performance Marketing, or Social Media Management.
• Strong knowledge of SEO, SEM, Google Ads, Meta Ads Manager, Google Analytics (GA4), WordPress or other CMS platforms, email marketing platforms (Mailchimp, Brevo, or HubSpot), and Canva or Adobe Creative Suite.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Professional certifications in Digital Marketing and video editing skills are an added advantage.

How to Apply:
Interested and qualified candidates should Apply here.

Why this job might be a good fit:
This role is suitable for an experienced digital marketing professional with 2–4 years of experience who enjoys driving brand growth, engagement, and lead generation. It offers the opportunity to work with a reputable organization in Port Harcourt with a competitive salary and room for professional development.

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