This Digital Marketing Specialist role focuses on owning lifecycle marketing execution across email, SMS, and campaign coordination while helping drive retention, engagement, and product launch performance for a fast-growing DTC brand. The Specialist will build and manage campaign calendars, execute product drops, and maintain paid campaigns through Meta and Google Ads. Day-to-day work covers Klaviyo email campaigns, Attentive SMS, SEO support, and performance reporting in a fully remote setup during U.S. business hours.

• Job Location: Remote
• Employment Type: Contract
• Salary: $2K – $2.5K per month

The hiring company hasn't published detailed background information for this listing. This role was sourced from details made publicly available at the time of posting. Applicants should check the official job page for the latest company information.

Lifecycle Marketing (Email & SMS)

• Execute and optimize email campaigns through Klaviyo and SMS campaigns through Attentive
• Build and manage campaign calendars, flows, and segmentation strategies
• Run A/B tests on subject lines, messaging, and timing to improve campaign performance

Marketing Calendar & Campaign Coordination

• Own and maintain the marketing calendar, ensuring alignment with product launches and campaigns
• Coordinate closely with product development, PR, and creative teams
• Ensure campaigns are executed on time and aligned across all channels

Product Launch Execution

• Support product drops, ensuring all marketing assets, messaging, and campaigns are aligned

SEO & Digital Presence

• Support SEO execution and optimization across website and digital platforms
• Ensure platforms like Google and LinkedIn are properly set up and maintained
• Support basic Shopify updates and website management tasks related to product launches and campaign execution

Reporting & Performance Tracking

• Monitor and report on campaign performance, providing actionable insights
• Track KPIs across lifecycle channels and identify opportunities for optimization

Cross-Functional Coordination

• Act as the day-to-day coordinator for marketing and eCommerce execution
• Ensure alignment with the social media team for omni-channel consistency
• Communicate proactively with leadership on performance and priorities

Meta Paid Ads Maintenance & Execution

• Maintain and monitor paid campaigns through Meta Business Manager and Google Ads using existing funnels, SOPs, and playbooks
• Support ongoing optimization, performance monitoring, and smooth day-to-day execution of paid campaigns

• 3+ years of experience in eCommerce or DTC marketing
• Strong experience with Klaviyo, Attentive, or similar lifecycle marketing platforms
• Experience managing marketing calendars and campaign execution
• Familiarity with SEO fundamentals and digital analytics
• Experience collaborating with creative and product teams
• Experience working with apparel, fashion, or streetwear brands is preferred
• Experience supporting Shopify-based eCommerce stores or handling basic Shopify updates is preferred
• Strong organizational skills with the ability to manage multiple campaigns simultaneously
• Strong understanding of customer journeys, retention marketing, and campaign coordination
• Excellent written and verbal communication skills in English
• Spanish fluency or conversational proficiency is preferred
• Proactive, highly organized, and comfortable owning marketing execution end-to-end
• Must be available to work during U.S. business hours aligned with the client's time zone

How to Apply
Interested candidates should Apply here, filling in the application form and recording a video showcasing their skill sets.

Why This Job Might Be a Good Fit
This role suits a lifecycle marketer with DTC experience who wants end-to-end ownership of email, SMS, and launch campaigns rather than a narrow channel role. Because the position covers Klaviyo, Attentive, and paid ads in a fast-paced fashion environment, it builds practical retention marketing skills that transfer across e-commerce, apparel, and consumer brands.

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