The Digital Marketing Support Officer will develop and execute digital marketing strategies to attract and convert qualified leads, create engaging content, implement SEO, manage paid advertising campaigns, handle email marketing, analyze KPIs, and collaborate with product and sales teams.

• Job Location: Abuja, Nigeria
• Employment Type: Full-Time (Hybrid)
• Salary: ₦100,000 – ₦150,000

BFG Consults is a growing team focused on driving brand visibility, customer acquisition, and revenue growth through data-driven digital marketing strategies. The company offers a collaborative and supportive team culture.

Lead Generation & Conversion Optimization

• Develop and execute data-driven digital marketing strategies to attract and convert qualified leads.
• Create targeted campaigns that nurture prospects and improve customer acquisition.

Content Strategy & Engagement

• Create and schedule engaging content across digital platforms (social media, landing pages, email campaigns).
• Work closely with the sales team and content designers to develop digital assets (graphics, videos, motion designs, animations) to boost brand awareness and engagement.

SEO & Website Optimization

• Conduct keyword research and implement SEO strategies to improve website visibility and organic traffic.
• Optimize landing pages and website structure to improve user experience and conversion rates.

Paid Advertising & Campaign Management

• Plan, manage, and optimize paid advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.
• Monitor ad performance and refine targeting strategies to maximize ROI.

Email Marketing & Automation

• Manage segmented email marketing campaigns with personalized messaging and automated workflows.
• Develop email sequences that nurture leads and encourage customer retention.

Data Analysis & Reporting

• Track and analyze key marketing KPIs (conversion rates, engagement metrics, cost per acquisition).
• Utilize tools such as Google Analytics and CRM systems to improve campaign performance.

Product Sales & Marketing Alignment

• Collaborate with product and sales teams to align marketing initiatives with business objectives.
• Develop sales enablement materials (case studies, brochures, promotional assets) to support sales conversion.

• Proven experience in digital marketing, social media management, or related roles.
• Strong understanding of SEO, paid advertising, email marketing, and lead generation strategies.
• Proficiency in Google Analytics, Meta Ads Manager, CRM platforms, and content scheduling tools.
• Excellent communication, content creation, and analytical skills.
• Creative mindset with strong attention to detail and ability to work independently.
• Ability to adapt to changing market conditions.

What We Offer:

• Opportunity to work in a fast-paced and innovative environment.
• Career growth and professional development opportunities.
• Collaborative and supportive team culture.

How to Apply:
Send your CV and portfolio to Recruitment@bfgconsults.com.

Why this job might be a good fit:
This role is suitable for a creative, results-driven digital marketer with proven experience in SEO, paid ads, email marketing, and lead generation, looking for a hybrid full-time role in Abuja with opportunities for growth in a supportive environment.

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