This Email & SMS Automation Specialist role focuses on managing and optimizing the systems, campaigns, and automated customer journeys that support a growing DTC e-commerce brand's CRM and retention efforts. The Specialist will work closely with the Marketing Director to translate campaign direction into effective email and SMS programs while managing and optimizing existing automations. Day-to-day work covers lifecycle flows, segmentation, loyalty engagement, and campaign execution in a fully remote setup during U.S. business hours.

• Job Location: Remote
• Employment Type: Contract
• Salary: $2.2K – $2.5K per month

The hiring company hasn't published detailed background information for this listing. This role was sourced from details made publicly available at the time of posting. Applicants should check the official job page for the latest company information.

Email & SMS Automation

• Build, maintain, and optimize email and SMS campaigns and automated customer journeys
• Manage existing lifecycle flows including Welcome, Browse Abandonment, Cart Abandonment, Post-Purchase, Cross-Sell, Win-Back, Reactivation, and other relevant journeys
• Configure triggers, timing, audience rules, exclusions, personalization, and flow logic
• Monitor automated communications to ensure customers receive the right messages at the right stage of their journey
• Identify opportunities to improve existing automations and customer journeys
• Support the development of new flows as business needs evolve

Klaviyo & CRM Platform Management

• Work extensively within Klaviyo to build campaigns, manage flows, create segments, and troubleshoot issues
• Manage customer segments based on purchase behavior, engagement, lifecycle stage, and other approved criteria
• Maintain suppression rules, exclusions, and audience logic
• Monitor how different campaigns and automated flows interact with one another
• Troubleshoot overlapping communications, incorrect triggers, unexpected send timing, and audience conflicts
• Collaborate with internal stakeholders and technology partners when issues require additional support

Loyalty & CRM Engagement

• Build and manage loyalty-related customer segments based on loyalty status, purchase behavior, engagement, and customer value
• Support automated journeys designed to encourage repeat purchases, reward loyalty, and re-engage existing customers
• Incorporate loyalty data and customer attributes into email and SMS personalization and targeting
• Monitor loyalty-related campaigns and flows and identify opportunities to improve engagement and performance

Campaign Execution

• Translate approved marketing direction into email and SMS campaigns
• Manage campaigns from build through QA, scheduling, deployment, and reporting
• Coordinate with Creative and Marketing teams to ensure copy, creative, offers, links, and other required assets are available
• Ensure campaigns are executed according to established schedules and priorities

Testing & Optimization

• Support A/B testing across subject lines, messaging, creative, send times, offers, segmentation, and flow logic
• Monitor campaign and flow performance and identify opportunities for improvement
• Review engagement, conversion, revenue, and other relevant performance metrics
• Make practical recommendations to improve campaign and automation performance
• Apply learnings from testing and performance data to future campaigns and flows

Quality Assurance & Deliverability

• Conduct thorough QA across email and SMS campaigns before deployment
• Verify links, personalization, segmentation, exclusions, promotional details, and formatting
• Monitor basic deliverability and list health indicators
• Ensure campaigns follow appropriate consent, suppression, and platform requirements
• Identify and resolve campaign issues before they reach customers

Cross-Functional Collaboration

• Work closely with the Marketing Director to execute CRM priorities
• Collaborate with Creative, Ecommerce, Merchandising, and Customer Experience teams
• Communicate campaign status, issues, performance insights, and recommendations clearly
• Keep CRM projects and recurring campaign schedules organized and on track

• 2–4+ years of experience in email marketing and SMS marketing
• Strong hands-on experience with Klaviyo or a comparable email/SMS marketing platform
• Demonstrated experience building and managing automated email and/or SMS flows
• Experience troubleshooting CRM campaigns and automation workflows
• Experience managing recurring email and SMS campaigns from build through deployment
• Experience working with loyalty or rewards programs and incorporating loyalty data into CRM campaigns
• DTC/e-commerce experience is required
• Shopify experience is a plus
• Strong understanding of triggers, segmentation, exclusions, suppression rules, personalization, and campaign scheduling
• Strong attention to detail and commitment to thorough QA
• Ability to work independently while taking direction from marketing leadership
• Experience with A/B testing and campaign optimization is a plus
• Basic HTML/CSS knowledge for email troubleshooting is a plus
• Experience with Attentive, Tapcart, Yotpo, Okendo, Postscript, or similar platforms is a plus
• Familiarity with customer analytics and reporting tools is a plus
• Strong written and verbal communication skills
• Must be available to work during U.S. business hours aligned with the client's time zone

How to Apply
Interested candidates should Apply here, filling in the application form and recording a video showcasing their skill sets.

Why This Job Might Be a Good Fit
This role suits a lifecycle marketing specialist with Klaviyo experience who wants technical and operational ownership of an email and SMS program rather than strategy alone. Because the position covers automated flows, segmentation, and QA, it builds practical CRM retention skills that transfer across DTC brands, e-commerce, and marketing agencies.

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