The Growth Marketer will own the full growth funnel from first impression to site visit booking and sales handoff, responsible for getting qualified buyers and investors into the pipeline at the lowest CAC possible.

• Job Location: Ibadan, Oyo State, Nigeria (Must reside in Ibadan or be willing to relocate; regular site visits required)
• Employment Type: Full-Time
• Salary: Competitive base salary + Performance bonus tied to sales closed from your leads

Cleftrock is building modern residential and commercial developments across Ibadan and Southwest Nigeria. The company is looking for a hands-on Growth Marketer based in Ibadan to drive lead generation, brand awareness, and sales for current and upcoming projects.

Digital Marketing & Ads

• Plan and run high-ROI campaigns on Meta, Google Ads, TikTok, and LinkedIn targeting property buyers/investors.
• Set up tracking, A/B test creatives, landing pages, and ad copy weekly.
• Manage monthly ad spend of ₦200,000–₦500,000 with clear reporting on CPL, CPA, and ROAS.

Content & Community

• Develop content calendar: property showcases, client testimonials, market insights for Instagram, TikTok, Facebook, WhatsApp, and YouTube Shorts.
• Work with videographers/photographers on-site to capture assets.
• Manage WhatsApp Business and CRM to nurture leads until sales-ready.

Partnerships & Offline Growth

• Build referral partnerships with realtors, mortgage brokers, diaspora groups, and corporate HRs.
• Organize and promote site tours, open houses, and property webinars.
• Track all offline leads and integrate into CRM.

Analytics & Reporting

• Own the growth dashboard: leads, cost per lead, conversion rate, revenue attributed.
• Present weekly performance reports with insights and next steps to management.

• 2+ years in growth marketing, performance marketing, or digital marketing. Real estate, proptech, or fintech experience is a plus.
• Proven track record running ₦100k+/month ad spend with measurable results.
• Hands-on with Meta Ads Manager, Google Ads, Google Analytics, and at least 1 CRM/email tool.
• Strong copywriting and basic design skills in Canva/Figma.
• Must reside in Ibadan or be willing to relocate.
• Data-driven, scrappy, and comfortable working in a fast-paced SME environment.

How to Apply:
Interested candidates should send their CV and portfolio to marketing@cleftrockconstruction.com 
Application Deadline: 25 May 2026

Why this job might be a good fit:
This role offers an experienced growth marketer the opportunity to drive measurable impact for a growing real estate company in Ibadan with a competitive base salary and performance bonuses. It is ideal for someone data-driven and scrappy who wants direct influence on company growth and a path to leadership.

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