Growth & Social Media Marketer Job at BizDeck, Remote – Apply Now

BizDeckNigeriaContract (Remote)

Job Description

The Growth & Social Media Marketer will lead acquisition and merchant engagement efforts, building viral short-form video campaigns, activating vendor communities, and running growth experiments that directly drive user signups, first order activations, and subscription conversions.

  • Job Location: Remote
  • Employment Type: Contract
  • Salary: Not stated

About the Company

BizDeck is an early-stage, mobile-first operational platform built for social-commerce micro-merchants across Nigeria — the Instagram fashion boutiques, WhatsApp food vendors, and local creators running their entire business from a smartphone. We turn messy chat orders into paid, tracked sales through instant branded invoices, streamlined order management, and autonomous AI order agents. As a new company just entering the market, we are building from the ground up. Joining at this stage means having direct ownership over our go-to-market execution, shaping our brand voice, and driving our very first waves of merchant adoption.

Key Responsibilities

  • Script, Shoot, and Edit: Produce 3–5 high-velocity IG Reels, TikToks, and YouTube Shorts per week using mobile-first workflows (CapCut, Canva).
  • Relatable Storytelling: Create scenario-based content that taps into real seller pain points — like DM chaos, unpaid orders, manual bank transfer reconciliation, and delivery tracking headaches.
  • Product-Led Content: Showcase real product workflows (e.g. instant receipt generation, AI order agents chatting with buyers) in action through clear screen recordings, voiceovers, and skits.
  • Vendor Community Activation: Tap into vendor networks, fashion/bakery trade associations, WhatsApp seller groups, and WhatsApp TVs.
  • Organic Referral Loops: Design word-of-mouth hooks that encourage existing merchants to share their public order links and invoices with other sellers.
  • DM & Comment Engagement: Engage directly with sellers on IG/TikTok to convert curiosity into app signups.
  • Full-Funnel Ownership: Track and optimize key metrics: signups, activated merchants (first completed order), CAC, and upgrade rate to paid plans.
  • Experimentation: Test organic hooks, bio link placements, WhatsApp status strategies, and micro-influencer partnerships to identify scalable acquisition channels.
  • Merchant Feedback Loop: Act as a sensor for user sentiment — feed merchant objections, product requests, and friction points back to the product team.

Required Skills

  • Proven Short-Form Video Creator: A portfolio of high-performing IG Reels, TikToks, or Shorts you scripted, shot, and edited independently.
  • Deep Seller Empathy: You understand the everyday reality of Nigerian social-commerce vendors — how they handle DMs, chase payments, and manage orders on WhatsApp and Instagram.
  • Product-Led Growth Mindset: You know how to make the product the hero of the content rather than posting generic marketing flyers.
  • Data-Awareness: You focus on signups, activation, and conversions — not just follower count or views.
  • Speed & Autonomy: You can take an idea from draft script to published video in a day without needing a team of videographers or designers.

How to Apply
Interested candidates should Apply here.

Why This Job Might Be a Good Fit
This role is ideal for a growth-focused marketer who excels at short-form video content and understands the Nigerian social-commerce landscape. It offers the opportunity to shape the brand voice of an early-stage startup, with direct ownership over go-to-market execution and merchant acquisition strategies.

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