This GTM Marketer role focuses on owning and scaling the company's lead generation engine, with high-volume cold email as the primary priority. The Marketer will combine outbound prospecting, Google Ads, HubSpot automation, and AI-powered workflows to generate qualified leads and improve their progression through the sales pipeline. Day-to-day work covers campaign execution, workflow automation, and performance reporting in a fully remote setup during U.S. business hours.

• Job Location: Remote
• Employment Type: Contract
• Salary: $3K – $3.5K per month

The hiring company hasn't published detailed background information for this listing. This role was sourced from details made publicly available at the time of posting. Applicants should check the official job page for the latest company information.

Cold Email & Outbound Lead Generation

• Own and execute high-volume cold email campaigns exceeding 100,000 emails per month
• Manage and optimize outbound email platforms, including Instantly and Scaledmail, with the possibility of transitioning to SmartLead
• Monitor email deliverability, inbox placement, reply rates, and overall campaign performance
• Maintain effective email infrastructure, authentication, and deliverability practices
• Build targeted prospect lists using Apollo, Clay, scraping tools, and data enrichment workflows
• Use Claude and other AI tools to support email copywriting, sequencing, list preparation, and quality assurance
• Identify underperforming campaigns and implement improvements to increase qualified responses

Google Ads & Paid Acquisition

• Manage Google Ads campaigns with monthly budgets averaging approximately $10,000 and increasing to $30,000 during peak seasons
• Build and optimize targeted advertising campaigns focused on generating qualified leads
• Monitor return on ad spend (ROAS) and campaign performance
• Adjust targeting, budgets, and advertising creative based on performance results

HubSpot Workflows & Lifecycle Automation

• Build and maintain HubSpot workflows that support lead progression through the sales pipeline
• Manage nurture sequences, automated email campaigns, and lifecycle triggers
• Maintain organized and reliable handoffs between marketing and sales
• Identify opportunities to improve lead nurturing and follow-up processes through automation

AI Agents & Process Automation

• Build AI agents and automated capabilities within HubSpot and the broader marketing technology stack
• Automate quote generation and other repeatable operational processes
• Develop AI phone agents to support speed-to-lead and general inquiries
• Identify opportunities to reduce manual work and improve responsiveness through AI-driven workflows

Direct Mail & SEO

• Incorporate physical direct mail into marketing campaigns when it can improve results
• Support organic visibility through content development, on-page SEO, and authority-building initiatives

Dashboards, Reporting & Performance Optimization

• Maintain and expand existing dashboards to ensure performance information remains accurate and current
• Prepare weekly reports covering campaign performance and lead generation results
• Analyze performance data to identify bottlenecks and improvement opportunities
• Use reporting insights to prioritize initiatives and guide ongoing marketing decisions

• Proven experience managing cold email campaigns at a volume of 100,000+ emails per month, with measurable deliverability and response results
• Hands-on experience building prospect lists using Apollo, Clay, scraping tools, and enrichment workflows
• Demonstrated experience managing Google Ads campaigns with measurable ROAS results
• Experience building HubSpot workflows, nurture campaigns, and automated email sequences
• Practical experience using AI tools and developing AI agents or workflow automations
• Strong knowledge of cold email infrastructure, deliverability, authentication, copywriting, and sequencing
• Ability to diagnose underperforming outbound campaigns and implement structured improvements
• Proficiency with outbound prospecting platforms such as Instantly, Scaledmail, or SmartLead
• Ability to build and enrich targeted prospect lists using Apollo, Clay, and scraping tools
• Strong understanding of Google Ads optimization, budget management, and ROAS performance
• Strong analytical skills and ability to interpret campaign dashboards and performance metrics
• Ability to develop and implement AI-powered workflows that improve marketing and operational efficiency
• Strong organizational skills and ability to manage multiple marketing initiatives in a fast-moving environment
• Proactive, ownership-driven approach to achieving measurable results
• Ability to collaborate directly with leadership and communicate recommendations supported by data
• Must be available to work during U.S. business hours aligned with the client's time zone

How to Apply
Interested candidates should Apply here, filling in the application form and recording a video showcasing their skill sets.

Why This Job Might Be a Good Fit
This role suits a performance marketer with cold email and paid ads experience who wants ownership of a full lead generation engine rather than a single channel. Because the position covers outbound, Google Ads, HubSpot automation, and AI agents, it builds practical GTM skills that transfer across e-commerce, B2B SaaS, and growth-focused businesses.

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