The Lifecycle Marketing Manager will build and execute data-driven customer journeys across email, push, SMS, WhatsApp, and in-app channels to drive retention, CLV, and reactivation for both B2C and SME segments. This hands-on execution role requires proficiency in Customer.io or similar platforms to design rigorous A/B tests with control group holdouts, partnering closely with Product, Data Science, and BI teams to prove incremental business impact and automate high-performing always-on programs within a fast-paced fintech environment.

• Job Location: Lagos (On-site)
• Employment Type: Full-Time
• Salary: Not stated

Renmoney is a leading digital lending and financial services company dedicated to providing loans, savings, and fixed deposit solutions to under-banked individuals and small business owners in Nigeria. They are committed to challenging the status quo of financial inclusion by delivering outstanding service experiences through technology-driven portfolio management rather than ad-hoc campaigns.

• Own end-to-end multi-channel lifecycle programs including onboarding, activation, cross-sell, renewal, and win-back journeys.
• Build journeys specifically designed to close portfolio gaps such as dormant user activation and loan renewals.
• Operate engagement platforms independently including journey building, segmentation, QA, frequency caps, and governance.
• Run disciplined experimentation using A/B testing, multivariate testing, and control group holdouts to measure incrementality.
• Automate successful experiments into always-on programs and retire underperforming initiatives based on data.
• Measure and report cohort retention, funnel conversion, CLV signals, and campaign ROI accurately.
• Develop nurture journeys tailored for SME and B2B customers to support business growth.
• Partner with Data Science and BI on churn prediction models, customer segments, and automation data feeds.
• Collaborate with Product and Growth teams to ensure messaging alignment and regulatory compliance.

• Minimum of 3 years' experience in Lifecycle Marketing, CRM, or Retention (Required).
• Fintech or financial services industry experience is a strong advantage.
• Proven hands-on experience building and launching journeys in Customer.io or comparable lifecycle platforms.
• Strong understanding of experiment design and control group/holdout measurement for incremental impact assessment.
• Proficiency in segmenting data, attribution analysis, and analytics tools like Mixpanel, Power BI, and Excel.
• Solid project management skills with ability to collaborate effectively across Product, Data Science, and BI teams.
• Experience managing multiple concurrent lifecycle initiatives with impeccable execution standards.
• Familiarity with mobile engagement, WhatsApp Business API, and deliverability best practices (Nice to have).
• Understanding of the Nigerian consumer and SME lending landscape (Nice to have).

How to Apply

Interested candidates should apply via Apply here.

Why This Job Might Be a Good Fit

This position is ideal for a data-centric lifecycle marketer in Lagos seeking to transition from tactical campaign execution to strategic portfolio ownership within a high-growth fintech. It offers the autonomy to build measurable retention systems using advanced experimentation frameworks while working directly with product and data science teams to shape the future of inclusive lending for millions of Nigerians.

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