The Marketing Executive will drive customer acquisition, fund mobilization, create risk assets, enhance brand visibility, and support business growth across financial products and advisory services. Responsibilities include developing marketing campaigns, mobilizing funds, sourcing risk assets (asset-backed loans, salary loans, SME loans, POF loans), acquiring new customers, onboarding HNWIs, conducting client needs assessments, and developing field and digital marketing strategies.

• Job Location: Lekki Phase 1, Lagos (Onsite, Monday–Friday)
• Employment Type: Full-Time
• Salary: Not stated

Pathway is a financial services group with subsidiaries including Pathway Advisors Limited, Fundbox Financial Services Limited, and Pathway Asset Management. The company provides mutual funds, portfolio management services, investment products, and lending solutions including asset-backed loans, SME loans, salary advances, and proof of funds loans.

Sales, Business Development & Revenue Generation

• Develop and implement marketing campaigns for mutual funds, portfolio management services, and other investment products.
• Mobilize funds (liabilities) through investment and deposit products.
• Actively source and create Risk Assets including Asset Backed Loans (Cars for Cash), Employee/Salary Group Loans, Salary Advance & Payday Loans, SME Loans, and Proof of Funds (POF) Loans.
• Actively acquire new customers across retail, corporate, and SME segments.
• Identify and onboard High-Net-Worth Individuals (HNWIs), corporates, and institutional investors.
• Generate qualified leads for advisory and consulting services.
• Convert prospects into clients across lending, investment, and advisory product offerings.
• Conduct client needs assessments and recommend tailored financial solutions.
• Develop and execute field and digital marketing strategies to meet sales targets.
• Build and maintain a strong pipeline of prospects and business opportunities.
• Meet and exceed assigned sales, revenue, and fund mobilization targets.

Relationship Management

• Build, manage, and grow relationships with clients across all segments.
• Serve as the primary point of contact for client inquiries and support.
• Ensure high levels of customer satisfaction and retention.
• Identify cross-selling and upselling opportunities across all product lines.
• Maintain long-term relationships to drive repeat business and referrals.

Market Intelligence & Strategic Input

• Monitor market trends, competitor activities, and customer behavior.
• Participate in networking events, marketing campaigns, and industry engagements.
• Provide feedback to management to refine products and strategies.

Performance & Reporting

• Maintain accurate records of sales activities and pipeline.
• Prepare weekly, monthly, and quarterly performance reports.
• Track KPIs and provide insights for continuous improvement.

Compliance & Regulatory Adherence

• Ensure all marketing materials comply with financial regulations and internal policies.
• Work closely with compliance teams for approvals.

• 1-3 years of sales and business development experience in banking or financial services companies is mandatory.
• Proven track record of generating liability and driving business growth.
• Solid understanding of SME financing, retail lending, and credit risk management.
• Strong understanding of financial services products and services.
• Excellent communication and interpersonal skills.
• Preferred experience delivering on targets, deposit mobilization, reporting, and presentation skills.
• Strong understanding of financial markets, loan and investment products, and portfolio management principles.
• Excellent communication skills with ability to articulate complex investment concepts and build rapport with clients.
• Proven ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
• Proficient in Excel, Word, and PowerPoint.

How to Apply:
Interested candidates should send their CV to careers@pathway.ng.

Why this job might be a good fit:
This role offers an experienced sales professional from banking or financial services the opportunity to drive growth across lending and investment products in Lekki, Lagos. It is ideal for someone with strong business development skills who thrives in a target-driven, fast-paced environment.

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