This Media Buyer & Creative Strategist role focuses on managing and optimizing Meta and Google Ads campaigns while leading creative strategy and testing across multiple client accounts for a performance-focused digital marketing agency. The Strategist will combine hands-on media buying with creative development, using campaign performance insights to improve advertising hooks, messaging, offers, and creative assets. Day-to-day work covers campaign optimization, creative testing, and stakeholder reporting in a fully remote setup during U.S. business hours.

• Job Location: Remote
• Employment Type: Contract
• Salary: $2.3K – $2.5K per month

The hiring company hasn't published detailed background information for this listing. This role was sourced from details made publicly available at the time of posting. Applicants should check the official job page for the latest company information.

Paid Media Management & Campaign Optimization

• Launch, manage, and optimize Meta and Google Ads campaigns for HVAC, plumbing, and other home-service businesses
• Manage multiple client advertising accounts, overseeing campaign budgets, audience targeting, and performance
• Monitor key performance indicators, including cost per lead (CPL), conversion rates, lead quality, and return on ad spend (ROAS)
• Conduct structured campaign tests and implement data-driven optimizations to improve advertising performance
• Identify underperforming campaigns and recommend adjustments to targeting, budgets, and campaign execution

Creative Strategy & Performance Testing

• Develop advertising hooks, messaging angles, offers, and creative concepts designed to attract homeowners and generate qualified leads
• Build and manage structured creative testing frameworks across messaging, advertising formats, and creative assets
• Analyze campaign and creative performance to identify successful approaches and determine future testing priorities
• Identify opportunities to refresh, revise, or replace advertising creative based on performance results
• Translate campaign insights into actionable recommendations for new creative concepts and testing initiatives

Creative Collaboration & Execution

• Develop clear creative briefs for video editors, graphic designers, and copywriters
• Provide specific, actionable feedback to improve advertising assets based on campaign performance
• Coordinate creative production and revisions to align with campaign priorities
• Guide improvements to advertising copy, thumbnails, and short-form video assets
• Make simple creative adjustments independently when skills allow

Reporting & Stakeholder Communication

• Monitor and communicate campaign performance, testing results, and optimization recommendations to stakeholders
• Maintain organized creative requests, testing priorities, and campaign activities across multiple client accounts
• Proactively identify campaign performance issues and recommend solutions
• Collaborate with creative contributors to ensure advertising assets support campaign objectives

• Proven hands-on experience independently managing and optimizing both Meta Ads and Google Ads campaigns
• Demonstrated experience developing and executing creative testing strategies that produce measurable campaign improvements
• Experience managing multiple client advertising accounts simultaneously
• Experience monitoring and optimizing paid advertising performance using metrics such as CPL, conversion rates, lead quality, and ROAS
• Strong understanding of paid acquisition strategies, audience targeting, campaign optimization, and performance reporting
• Ability to independently launch, manage, and optimize advertising campaigns across Meta and Google Ads
• Strong creative judgment and ability to identify why advertising assets perform effectively
• Ability to develop compelling hooks, messaging angles, offers, and creative concepts for paid advertising
• Experience creating structured creative testing plans and using performance data to guide future iterations
• Ability to write clear creative briefs and provide constructive feedback to designers, video editors, and copywriters
• Strong organizational skills and ability to manage multiple client accounts, testing priorities, and creative requests
• Experience managing paid advertising campaigns for HVAC, plumbing, roofing, or other local home-service businesses is preferred
• Ability to independently edit or adjust creative assets when necessary is preferred
• Must be available to work during U.S. business hours aligned with the client's time zone

How to Apply
Interested candidates should Apply here, filling in the application form and recording a video showcasing their skill sets.

Why This Job Might Be a Good Fit
This role suits a media buyer with creative instincts who wants to own both campaign performance and creative strategy rather than doing one or the other. Because the position covers Meta and Google Ads, creative testing, and lead generation for local businesses, it builds a performance marketing skill set that transfers across agencies, home services, and direct-response marketing.

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