The Performance Digital Marketing Associate will plan, execute, and optimise paid ad campaigns across Meta and Google, build sales funnels and retargeting campaigns, set up conversion tracking, develop creative marketing content, coordinate influencer partnerships, monitor performance metrics, execute email marketing, and collaborate with sales and content teams.

• Job Location: Ikeja, Lagos (Hybrid)
• Employment Type: Full-Time
• Salary: ₦300,000 – ₦400,000 Monthly

Benefits: Performance Bonuses, HMO, and Pension

Our client is a Forbes-recognized EdTech company training talent in Full-Stack Development, Data Science, Cybersecurity, Artificial Intelligence, and other tech programs across Lagos and Abuja.

• Plan, execute, and optimise paid ad campaigns across Meta and Google (Search Ads, Display Ads, YouTube Ads, Meta Placements) to drive leads, conversions, and student enrollment.
• Build and manage Sales Funnels, Retargeting campaigns, and Custom and Lookalike Audiences.
• Set up and manage Meta Pixel, Google Pixel, and Conversion Tracking.
• Develop creative marketing content (ad copy, visuals, campaign concepts) and coordinate Influencer partnerships.
• Monitor performance metrics (ROAS, CTR, CPL, Conversion Rates) using Google Analytics; deliver regular reports with actionable insights.
• Execute Email Marketing campaigns and collaborate with sales and content teams.

• Minimum of 2 years hands-on experience running paid ad campaigns on Meta Ads Manager and/or Google Ads, with working knowledge of Meta and Google Pixel setup and Conversion Tracking.
• Proven ability to build and manage Custom Audiences, Lookalike Audiences, Retargeting campaigns, and end-to-end Sales Funnels.
• Hands-on experience with Search Ads, Display Ads, and YouTube Ads, plus solid understanding of Meta Placements.
• Proficiency in Google Analytics and performance marketing metrics.
• Experience with Email Marketing and Influencer coordination, with strong creative instincts.
• Ability to manage multiple campaigns simultaneously in a fast-paced, target-driven environment.
• Experience in EdTech or service-based industries is an advantage.

How to Apply:
Send your CV to marketing@talent45.com with the subject line: "Performance Digital Marketing Associate".

Why this job might be a good fit:
This role is ideal for a performance-driven digital marketer in Ikeja with at least 2 years of paid ad experience and strong conversion tracking skills. It offers a competitive salary, hybrid work, and the chance to drive enrollment growth for a Forbes-recognised EdTech brand.

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