- Market & customer insight: run local market research, competitor benchmarking and user feedback collection (retail, online, field) to define demand and sizing.
- SKU management: optimise SKU portfolio (capacity, price tiers, warranty), recommend phase-outs and localized SKUs to match Nigeria usage scenarios.
- Go-to-market & launches: own launch plans with sales, marketing and supply chain — allocation, pricing, POS, training and promos.
- Field feedback loop: collect and analyse sales & after-sales feedback (sell-through, returns, failures, counterfeit reports) and drive product or policy changes with HQ.
- Channel enablement: prepare sell-in kits, training materials, demo guides and key objection handling for distributors, field offices and retail staff.
- Commercial performance: track sell-in, sell-through, margin and inventory; propose price promotions, bundles and trade-in/clearance actions.
- Quality & compliance: monitor warranty trends and coordinate with service centres on
- Data & reporting: maintain SKU dashboards and provide weekly/monthly insights and
recommendations.