The Product Marketing Associate will focus on growth marketing, marketing automation, and campaign execution, owning how users move from awareness to activation and conversion, while also supporting day-to-day marketing execution.

• Job Location: Remote
• Employment Type: Full-Time
• Salary: Not stated

Blumefy is a global mobility and career enablement platform helping Africans access international opportunities through structured migration pathways. The marketing function exists to increase visibility, educate the market, and convert leads into paying clients through structured, automated journeys.

• Build and optimize automated marketing journeys across email, WhatsApp, SMS, and CRM tools.
• Plan and execute growth-focused marketing campaigns end-to-end.
• Create and manage content that supports awareness, education, and conversion.
• Translate Blumefy's products and migration routes into clear, compelling messaging.
• Support lead nurturing, follow-ups, and re-engagement to improve conversion rates.
• Support product, service, and country launches with integrated campaigns.
• Track funnel and campaign performance and optimize based on data.

• Experience in product marketing, growth marketing, or performance marketing.
• Strong content creation and messaging ability.
• Solid understanding of marketing channels and conversion funnels.
• Hands-on experience with marketing automation and CRM tools.
• Ability to execute independently in a fast-paced startup environment.

Why Join Blumefy (from employer):

• Own marketing systems that directly impact growth and revenue.
• Work closely with Product, Growth, and Customer Success teams.
• Be part of a mission-driven company creating global opportunities.
• Remote-first role with room to grow.

How to Apply:
Interested candidates should submit their resumes along with a cover letter detailing their relevant experience and motivation for joining Blumefy to careers@blumefy.ca.

Why this job might be a good fit:
This role is suitable for a growth-focused product marketer with experience in marketing automation, CRM tools, and campaign execution who can work independently in a fast-paced startup environment and is passionate about helping Africans access global opportunities.

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