Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. They publish Ubuntu, a widely used platform for AI, IoT, and the cloud. The company is a pioneer of global distributed collaboration, with 1,200+ colleagues in 75+ countries. They are founder-led, profitable, and have been a remote-first company since 2004.

Canonical is seeking a Senior Product Marketing Manager to join their team. This role involves building the Go-To-Market (GTM) engine for open source innovation, bringing it to businesses everywhere. You will own the GTM strategy for key products, shaping messaging and positioning for both developers and enterprise buyers. This is a hands-on, multi-disciplinary role requiring close collaboration with Product, engineering, content, Sales, and other Marketing teams. 

• Location: Home based - Africa, Lagos
• Location Type: Remote (EMEA region)
• Employment Type: Full-time

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring products stand out in a competitive market.
• Lead content planning with product managers—from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across the customer base.
• Plan and execute global events, live webinars, and community meetups that align with GTM priorities.

• A passion for technology and open source—you get excited about innovation, software, and community-driven development.
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.

Nice-to-Have Skills

• Data-driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.

How to Apply
Interested candidates should apply directly through the Canonical career portal on Greenhouse using the link below. A Resume/CV is required. https://job-boards.greenhouse.io/canonicaljobs/jobs/7619278?gh_src=jpx8xfro1us

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