Radicle Health's Product Marketing Manager connects product innovation to customer impact by driving how Radicle Health's products are positioned and brought to market. This role will develop go-to-market strategy in collaboration with the Product Marketing Director and cross-functional stakeholders, craft clear and compelling messaging for Radicle's full suite of products, and develop enablement that empowers Product, Sales, Customer Success, and Marketing teams.

• Job Location: Remote
• Salary: $100,000 – $120,000 (dependent on qualifications, experience, and geographic location)
• Employment Type: Full-time
• Benefits: Unlimited PTO policy, competitive medical/dental/vision healthcare coverage, 401k matching, paid holidays, volunteer time off, paid parental leave, remote work stipend

Radicle Health is a collection of human services software products designed to foster collaboration and innovation, helping organizations better serve their communities. Technology plays a crucial role in the success of the human services sector, but no single system can meet the diverse needs of every agency. Radicle Health is built as a home for mission-driven products that support organizations in delivering essential services.

Go To Market Strategy & Enablement

• Assist in updating and developing product messaging and positioning for core Radicle Products
• Drive go-to-market strategy for Tier 2 & 3 feature releases, including messaging, positioning, and campaigns
• Partner cross-functionally to support major launches, ensuring alignment between Product, Sales, and Marketing
• Develop and execute enablement materials as needed, including case studies, testimonials, and webinars
• Translate customer and market insights into compelling product messaging and positioning

Lifecycle Marketing Strategy & Execution

• Identify and champion opportunities for customer growth, including upsell, cross-sell, and add-on initiatives
• Align ABX campaign messaging to account needs, industry context, and prospect/customer goals
• Collaborate with Product to prioritize and shape new offerings based on customer insights
• Collaborate with Sales and Customer Success to deliver a seamless, tailored experience
• Ensure feedback informs product, marketing, and success strategies to reduce churn
• Leverage account-level and prospect-level data to create tailored content and campaigns

Market & Competitive Intelligence

• Conduct ongoing competitive research to inform positioning, messaging, and campaign strategy
• Synthesize market and competitor insights into actionable recommendations
• Collaborate with Go-To-Market and Product teams to identify differentiation opportunities

Performance Measurement & Continuous Improvement

• Monitor campaign performance and optimize for engagement, adoption, retention, and conversion metrics
• Continuously refine campaign initiatives to improve engagement, retention, conversion, and revenue outcomes
• Provide actionable insights to internal stakeholders

• 5+ years of experience in product marketing, preferably within healthcare or technology sectors
• Strong understanding of healthcare regulations and technology applications in clinical settings
• Proven ability to develop marketing strategies and effectively communicate recommendations to executive management
• Excellent written and verbal communication skills
• Ability to work collaboratively across functions including marketing, sales, and product development
• Experience with Electronic Health Records (EHR), Health Information Exchanges (HIEs), or clinical data management is optional

How to Apply
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