This Social Media Marketing & Video Content Repurposing Virtual Assistant role focuses on helping an Emotional Wellbeing Specialist maximize the value of her existing podcast interviews and media by transforming them into engaging social media content. The Assistant will support content planning, video clipping, social media publishing, and promotional activities to increase brand awareness and drive interest in her books and online class. Day-to-day work covers short-form video editing, content scheduling, and Instagram guidance in a remote, part-time setup.

• Job Location: Remote
• Employment Type: Part-time (minimum 10 hours per week)
• Salary: Not stated

The hiring company hasn't published detailed background information for this listing. This role was sourced from details made publicly available at the time of posting. Applicants should check the official job page for the latest company information.

Video Content Repurposing and Editing

• Review and organize existing podcast interviews, speaker appearances, and other video content
• Identify compelling, educational, and relevant segments for short-form videos
• Edit clips into engaging, platform-appropriate content for social media
• Add captions, subtitles, titles, basic graphics, and other enhancements
• Ensure clips accurately reflect the client's message, expertise, and professional brand
• Prepare video assets in suitable formats and dimensions for the intended platforms
• Maintain an organized library of source files, edited videos, and published content

Social Media Management

• Help manage and maintain the client's social media presence, particularly on LinkedIn and Facebook
• Support Instagram content publishing and help the client become more comfortable using the platform
• Develop a practical content plan and posting schedule based on business goals, available materials, and audience
• Repurpose podcast clips, educational insights, and speaking appearances into relevant posts
• Write engaging captions, post descriptions, calls to action, and relevant hashtags
• Schedule and publish approved content using suitable social media tools
• Recommend realistic posting frequencies based on available resources and marketing objectives

Marketing and Sales Support

• Help promote the client's books and online class through relevant social media content
• Identify ways to connect educational videos and social posts with product pages, purchase links, or class registration pages
• Recommend calls to action that encourage interested audiences to learn more
• Explore ways to repurpose existing content into promotional campaigns
• Monitor engagement and traffic metrics to identify content that resonates
• Suggest practical marketing improvements to support visibility, audience growth, and potential sales

Content Planning and Strategy

• Review existing content assets and identify opportunities for reuse
• Create a manageable content calendar aligned with the client's priorities
• Recommend content themes, formats, and posting frequency based on the target audience and business objectives
• Identify topics and clips that highlight expertise in emotional wellbeing, grief recovery, HeartMath, and workplace wellbeing
• Help establish a repeatable content workflow that minimizes the time the client spends managing social media

Instagram Guidance and Digital Skills Support

• Help the client understand Instagram's main features and how the platform can support her business
• Provide patient, step-by-step guidance on content publishing, captions, Reels, links, and other relevant features
• Explain platform-specific practices in straightforward, non-technical language
• Help the client become more confident and comfortable using Instagram over time

Performance Monitoring and Reporting

• Track content production and publishing activity
• Monitor metrics such as views, reach, engagement, link clicks, and audience growth
• Identify high-performing content and recommend opportunities for further repurposing
• Provide regular progress updates and summaries of completed tasks
• Recommend adjustments based on observed results and available analytics

Communication and Collaboration

• Maintain proactive, clear, and consistent communication with the client
• Provide regular progress updates and check in frequently
• Present content ideas, recommendations, and proposed improvements for discussion
• Submit content for review and approval before publishing
• Incorporate feedback and maintain an organized record of agreed changes and priorities

• Experience in social media management and content creation
• Proficiency in short-form video editing and content repurposing
• Ability to identify engaging clips from longer podcast interviews or recordings
• Strong written English skills for captions, descriptions, calls to action, and professional communication
• Familiarity with LinkedIn, Facebook, and Instagram
• Understanding of content calendars, social media scheduling, and audience engagement
• Basic knowledge of digital marketing principles and promotional content
• Ability to recommend practical ways to connect social media content with product or class sales
• Strong organizational skills and attention to detail
• Ability to work independently while communicating proactively
• Willingness to explain tools, processes, and marketing recommendations to a client still learning digital marketing
• Minimum commitment: 10 hours per week

How to Apply
Interested candidates should Apply here.

Why This Job Might Be a Good Fit
This role suits a content creator with early social media and video editing experience who wants part-time remote work repurposing existing content rather than producing from scratch. Because the position covers video clipping, content planning, and marketing guidance, it builds practical skills in content repurposing and audience growth that transfer across coaching, wellness, and personal brand businesses.

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