The Social Media Manager will lead the planning, creation, and execution of digital and social media strategies that strengthen the lab's online presence, engage communities, and amplify innovation stories. This includes managing social platforms, content creation, audience growth, SEO/GEO optimisation, community engagement, analytics, event promotion, and brand consistency.

• Job Location: Port Harcourt (residents only)
• Employment Type: Full-Time (9:00 AM – 5:00 PM, Monday–Friday)
• Salary: Not stated
• Work Mode: Onsite / Hybrid (4 days onsite, 1 day remote)

Renaissance Innovation Labs is an innovation-focused organisation that supports researchers, startups, and community initiatives. Additional company details were not provided at the time of publication.

Social Media Strategy & Management

• Develop and execute social media strategies aligned with the lab's mission.
• Manage and grow platforms including LinkedIn, Instagram, X, YouTube, TikTok.
• Create monthly social media calendars and content plans.
• Ensure consistent brand messaging across all platforms.
• Monitor trends and audience behaviour to improve engagement.

Content Creation & Digital Storytelling

• Create engaging content: captions, graphics, reels, short-form videos, carousels.
• Collaborate with designers, videographers, and program teams.
• Cover lab activities, events, and innovation programs for digital platforms.
• Lead storytelling campaigns highlighting impact of the lab, startups, and community initiatives.

SEO & GEO Optimisation

• Implement SEO and GEO strategies across digital platforms.
• Optimise website and social content for search engines and AI-driven platforms.
• Conduct keyword research and apply best practices.
• Monitor search rankings, traffic, and engagement using analytics tools.
• Stay updated on AI search, digital discovery, and content optimisation trends.

Community Engagement & Audience Growth

• Build and nurture online communities through active engagement.
• Respond to comments, messages, and inquiries promptly.
• Develop engagement campaigns to increase audience participation.
• Track audience growth, engagement rates, and performance metrics.

Analytics & Performance Reporting

• Monitor social media performance using analytics tools.
• Generate weekly and monthly performance reports with insights.
• Optimise content strategy using data-driven insights.

Event & Campaign Promotion

• Lead digital promotion for events, conferences, summits, and workshops.
• Execute pre-event, live-event, and post-event social media campaigns.
• Coordinate live social media coverage during events.

Brand & Digital Presence

• Maintain a strong online brand identity.
• Ensure all content aligns with communication standards and brand guidelines.
• Support website and newsletter content updates as needed.

• Bachelor's degree in Communications, Marketing, Media, Public Relations, Digital Marketing, or related field.
• Proven experience in social media management, digital marketing, SEO, and content optimisation.
• Strong understanding of social media trends, algorithms, audience engagement strategies, and digital growth techniques.
• Strong understanding of SEO and GEO.
• Proficiency in social media management, scheduling, and analytics tools.
• Basic graphic design and video editing skills are an added advantage.
• Excellent writing, communication, and storytelling skills.
• Ability to work in a fast-paced, collaborative environment.
• Strong organisational and content planning skills.

Preferred Skills (from employer):

• Experience in innovation, technology, education, or startup ecosystems.
• Familiarity with Canva, CapCut, Adobe Creative Suite.
• Experience running paid social media campaigns.
• Photography and short-form video content creation skills.
• Ability to analyse digital trends and convert insights into engaging campaigns.

Note (from employer):
This role is open only to residents of Port Harcourt.

How to Apply:
Interested candidates should Apply here.

Why this job might be a good fit:
This role is designed for a digitally savvy storyteller who enjoys turning innovation and community impact into engaging content across multiple platforms, with a strong focus on SEO, growth, and audience connection.

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