This Social Media Manager role focuses on turning fabrics and products into engaging, visually appealing content that attracts customers and drives sales. The Manager will handle Instagram, TikTok, Facebook, and other platforms while developing content strategies and maintaining a consistent posting schedule. Day-to-day work covers content creation, customer engagement, performance reporting, and supporting the sales team with promotional content.

• Job Location: Lekki, Lagos
• Employment Type: Full-time (Monday – Saturday, 8:30 AM – 6:00 PM)
• Salary: ₦250,000 monthly

The hiring company hasn't published detailed background information for this listing. This role was sourced from details made publicly available at the time of posting. Applicants should check the official job page for the latest company information.

• Manage the company's Instagram, TikTok, Facebook and other social media platforms
• Develop and execute a consistent social media and content strategy
• Create high-quality and engaging content, including Reels, TikToks, Stories, photos, videos and other social media creatives
• Plan and maintain a weekly/monthly content calendar
• Shoot and edit product/fabric photos and videos for social media
• Develop creative concepts, trends, campaigns and content ideas that showcase the brand and products
• Stay updated on current social media trends, sounds, hashtags and formats and adapt them to the brand
• Write engaging captions, promotional copy and customer-focused content
• Actively engage customers and followers through comments, DMs, Stories, polls and other interactive content
• Respond promptly and professionally to customer enquiries and direct messages
• Build and maintain a strong online community around the brand
• Identify potential customers through social media and direct relevant enquiries to the sales team when necessary
• Promote new arrivals, special offers, best-selling fabrics, promotions and other products
• Collaborate with the sales team to create content that supports sales and customer acquisition
• Monitor social media performance, engagement and audience growth and provide regular reports
• Continuously identify opportunities to improve engagement, reach and brand visibility
• Learn the basic types, names, features and prices of fabrics/products to ensure accurate content and customer responses
• Learn basic fabric folding and presentation to support product displays and content creation

• 1–3 years' experience managing social media accounts, preferably within retail, fashion, fabrics, beauty, lifestyle or a related industry
• Strong knowledge of Instagram, TikTok and Facebook
• Proven ability to create engaging and visually appealing social media content
• Strong photography, videography and basic video-editing skills
• Ability to use tools such as Canva, CapCut or similar content creation applications
• Strong customer service and online engagement skills
• Creative, trendy and able to consistently generate fresh content ideas
• Good understanding of social media growth and engagement strategies
• Comfortable appearing in videos or creating product-focused content
• Proactive, confident and able to interact professionally with customers online
• Must be willing to learn about fabrics, pricing and product presentation

How to Apply
Interested and qualified candidates should send their CV to Thelma@workinnigeria.org.

Why This Job Might Be a Good Fit
This role suits a social media manager who wants to work hands-on with physical products rather than purely digital content. Because the position covers shooting, editing, community engagement, and sales support for a fabrics brand, it builds practical content skills in retail and fashion that transfer across lifestyle and consumer businesses.

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