The Social Media Manager will manage the company's social media platforms, create engaging content around fabrics and products, and drive customer engagement and sales.

• Job Location: Lekki, Lagos
• Employment Type: Full-Time (Onsite, Monday–Saturday)
• Salary: ₦250,000 monthly

The hiring company hasn't published detailed background information for this listing. This role was sourced from details made publicly available at the time of posting. Applicants should check the official job page for the latest company information.

• Manage the company's Instagram, TikTok, Facebook and other social media platforms.
• Develop and execute a consistent social media and content strategy.
• Create high-quality and engaging content, including Reels, TikToks, Stories, photos, videos and other social media creatives.
• Plan and maintain a weekly/monthly content calendar.
• Shoot and edit product/fabric photos and videos for social media.
• Develop creative concepts, trends, campaigns and content ideas that showcase the brand and products.
• Stay updated on current social media trends, sounds, hashtags and formats and adapt them to the brand.
• Write engaging captions, promotional copy and customer-focused content.
• Actively engage customers and followers through comments, DMs, Stories, polls and other interactive content.
• Respond promptly and professionally to customer enquiries and direct messages.
• Build and maintain a strong online community around the brand.
• Identify potential customers through social media and direct relevant enquiries to the sales team when necessary.
• Promote new arrivals, special offers, best-selling fabrics, promotions and other products.
• Collaborate with the sales team to create content that supports sales and customer acquisition.
• Monitor social media performance, engagement and audience growth and provide regular reports.
• Learn the basic types, names, features and prices of fabrics/products to ensure accurate content and customer responses.
• Learn basic fabric folding and presentation to support product displays and content creation.

• 1–3 years' experience managing social media accounts, preferably within retail, fashion, fabrics, beauty, lifestyle or a related industry.
• Strong knowledge of Instagram, TikTok and Facebook.
• Proven ability to create engaging and visually appealing social media content.
• Strong photography, videography and basic video-editing skills.
• Ability to use tools such as Canva, CapCut or similar content creation applications.
• Strong customer service and online engagement skills.
• Creative, trendy and able to consistently generate fresh content ideas.
• Good understanding of social media growth and engagement strategies.
• Comfortable appearing in videos or creating product-focused content.
• Proactive, confident and able to interact professionally with customers online.
• Must be willing to learn about fabrics, pricing and product presentation.

How to Apply
Interested and qualified candidates should send their CVs to thelma@workinnigeria.org.

Why This Job Might Be a Good Fit
This role suits a content creator who enjoys shooting product video and appearing on camera rather than only scheduling posts. Because the brand sells fabrics, the role requires learning product detail — types, pricing, presentation — which turns generic social skills into category expertise that's valuable in fashion and lifestyle retail.

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