The Social Media Marketer will design and execute a targeted digital engagement strategy that grows reach, drives enrollment into CPD courses, increases the project's overall digital visibility, and supports SUSTAIN's communications, training, and advocacy targets.

• Job Location: Abuja, Nigeria (Hybrid/Remote)
• Employment Type: Consultancy, 3 Months (with possibility of extension)
• Salary: Not stated

Sydani Group is a consulting and development organisation implementing the Strengthening Underlying Systems and TVETs for Agribusiness Innovation in Nigeria (SUSTAIN) Project. The project works to strengthen Technical and Vocational Education and Training (TVET) systems and agribusiness innovation across Nigeria under the TEI OP-VET framework. Its activities span curriculum reform, gender-responsive vocational training, capacity development for trainers, and institutional partnerships with agricultural training centres. A core pillar of SUSTAIN's impact is its Continuing Professional Development (CPD) courses.

• Develop a social media strategy and content calendar aligned with SUSTAIN's project milestones, events, and target audiences.
• Define platform-specific approaches (e.g., LinkedIn, X, Instagram, Facebook) based on audience mapping.
• Design and execute targeted campaigns around key project milestones (e.g., CPD centre launches, ToTs, gender-responsive activities).
• Create, curate, and schedule engaging content (posts, short videos, reels) highlighting project activities, success stories, and stakeholder engagements.
• Repurpose project reports, event coverage, and field updates into digital-friendly formats.
• Maintain consistent branding aligned with Sydani Group and donor visibility guidelines.
• Monitor and respond to comments, messages, and mentions in a timely, professional manner.

• Bachelor's degree in Marketing, Communications, Mass Communication, or a related field.
• Minimum 2–3 years' experience in social media management, preferably for development projects, NGOs, or donor-funded programmes.
• Demonstrated portfolio of managed social media accounts with measurable growth in reach/engagement.
• Proficiency in content scheduling platforms (Meta Business Suite, Buffer, Hootsuite, etc.).
• Ability to work with field-generated content and translate technical project activities into engaging public content.
• Strong copywriting skills and understanding of platform-specific best practices.
• Creative content development, including short-form video and visual storytelling.

How to Apply
Interested candidates should Apply here.

Why This Job Might Be a Good Fit
This role is ideal for a mid-level social media professional based in Abuja who enjoys digital storytelling and driving engagement for development-focused initiatives. It offers a hybrid/remote arrangement and the opportunity to support a project with national reach in TVET and agribusiness innovation.

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